http://kellblog.com/2008/07/17/should-my-ceo-have-a-ghost-written-blog/ The official blog of Dave Kellogg Fri, 27 Apr 2012 19:57:28 +0000 hourly 1 http://wordpress.com/ http://kellblog.com/2008/07/17/should-my-ceo-have-a-ghost-written-blog/#comment-2571 Mon, 21 Jul 2008 06:28:00 +0000 http://test.kellblog.com/2008/07/17/should-my-ceo-have-a-ghost-written-blog/#comment-2571 One of the things that can be done to ensure genuine content for the readers is to have the CEO review every post that is put up and along with that maybe he can just jot down a few topics or points on which he/she is actually thinking and the writer can build on it.We at Mahindra’s have started our corporate blog (www.mahindrauniverse.com), we have a bunch of contributors for the blog who write on various topics. Do visit it and we would like to know your views on it.

]]> http://kellblog.com/2008/07/17/should-my-ceo-have-a-ghost-written-blog/#comment-2570 Fri, 18 Jul 2008 18:55:00 +0000 http://test.kellblog.com/2008/07/17/should-my-ceo-have-a-ghost-written-blog/#comment-2570 Dave,Thanks for referring back to my discussion on IAOC. Amazing, isn’t it?! That was almost two years ago and we’re still wrestling with the same issues. Tout ça change… as they say.

]]> http://kellblog.com/2008/07/17/should-my-ceo-have-a-ghost-written-blog/#comment-2569 Fri, 18 Jul 2008 01:01:00 +0000 http://test.kellblog.com/2008/07/17/should-my-ceo-have-a-ghost-written-blog/#comment-2569 If you are hell bent on putting up a Ghost written blog. Hire a comedian and make it funny as hell. Something like The Secret Diary of Steve Jobs. Then at least it would be worth reading. It might even inspire the real CEO to write for himself.

]]>