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	<title>Comments on: Dear CIO: Stop Writing Big Checks for Commodity (Database) Software</title>
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	<description>The official blog of Dave Kellogg</description>
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		<title>By: Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 &#171; Digital Marketing Mercenary</title>
		<link>http://kellblog.com/2009/10/14/dear-cio-stop-writing-big-checks-for-commodity-database-software/#comment-2959</link>
		<dc:creator><![CDATA[Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 &#171; Digital Marketing Mercenary]]></dc:creator>
		<pubDate>Wed, 25 Aug 2010 20:24:33 +0000</pubDate>
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		<description><![CDATA[[...] isn’t afraid to deviate from the status quo is Dave Kellogg at MarkLogic (not a client). His post “Dear CIO, Stop Writing Big Checks For Commodity Software” is a [...]]]></description>
		<content:encoded><![CDATA[<p>[...] isn’t afraid to deviate from the status quo is Dave Kellogg at MarkLogic (not a client). His post “Dear CIO, Stop Writing Big Checks For Commodity Software” is a [...]</p>
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		<title>By: Dave Kellogg</title>
		<link>http://kellblog.com/2009/10/14/dear-cio-stop-writing-big-checks-for-commodity-database-software/#comment-2958</link>
		<dc:creator><![CDATA[Dave Kellogg]]></dc:creator>
		<pubDate>Wed, 14 Oct 2009 22:04:10 +0000</pubDate>
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		<description><![CDATA[Thanks Issac.  Sometimes you just need to call them as you see them.  I understand why organizations pushed towards standardization, but the result is what I&#039;d consider a micro/macro dysfunction -- the strategy that&#039;s good for each player individually tends not to be good for the whole.  Ergo, I predict pressure will continue to build until something pops and people (probably again collectively) try a new approach.I couldn&#039;t agree more you point about &quot;offensive&quot; (as opposed to defensive) technology investment.Best,Dave]]></description>
		<content:encoded><![CDATA[<p>Thanks Issac.  Sometimes you just need to call them as you see them.  I understand why organizations pushed towards standardization, but the result is what I&#039;d consider a micro/macro dysfunction &#8212; the strategy that&#039;s good for each player individually tends not to be good for the whole.  Ergo, I predict pressure will continue to build until something pops and people (probably again collectively) try a new approach.I couldn&#039;t agree more you point about &quot;offensive&quot; (as opposed to defensive) technology investment.Best,Dave</p>
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		<title>By: Isaac Sacolick</title>
		<link>http://kellblog.com/2009/10/14/dear-cio-stop-writing-big-checks-for-commodity-database-software/#comment-2957</link>
		<dc:creator><![CDATA[Isaac Sacolick]]></dc:creator>
		<pubDate>Wed, 14 Oct 2009 21:52:38 +0000</pubDate>
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		<description><![CDATA[Dave - I love the passion behind this post. Going to the mattresses? In all seriousness, you make some very fine points especially about paying too much for commodity software and oversubscribing to standardization.Another point I would make is, what tools are you investing in that will help your organization differentiate and innovate?]]></description>
		<content:encoded><![CDATA[<p>Dave &#8211; I love the passion behind this post. Going to the mattresses? In all seriousness, you make some very fine points especially about paying too much for commodity software and oversubscribing to standardization.Another point I would make is, what tools are you investing in that will help your organization differentiate and innovate?</p>
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