Comments on: Six Things Publishers Should Be Able To Do With Content http://kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/ The official blog of Dave Kellogg Thu, 09 Feb 2012 19:36:00 +0000 hourly 1 http://wordpress.com/ By: Dave Kellogg http://kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3773 Thu, 23 Dec 2010 19:51:04 +0000 http://test.kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3773 Happy to!

]]> By: Andrew Davies http://kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3768 Thu, 23 Dec 2010 00:21:59 +0000 http://test.kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3768 Fair enough :)

Yes – the omission of format was noticed! Content must be “freed” !(http://idioplatform.com/2010/11/content-must-be-freed-not-necessarily-free/).

I’m impressed by the openness and commitment you show through this blog. Let me know if I can ever buy you lunch in London to speak further.

]]> By: Dave Kellogg http://kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3767 Wed, 22 Dec 2010 18:39:34 +0000 http://test.kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3767 Andrew,

Thanks for your comment and I agree. I’d argue that I was meaning to imply track under analyze, but I think I muddled up user-analytics vs. publisher-analytics in the post and I think both are critical. Particularly, for what I call “east coast” publishers, I think track and analyze need to be on the list. (And note the omission for “format”!)

]]> By: Andrew Davies http://kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3762 Wed, 22 Dec 2010 16:57:26 +0000 http://test.kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3762 I think the only one I would add is “track” it. We work with some huge brands and publishers – and are pushing the envelope in the next stage of “content management” – not only knowing basic usage stats, but building robust top-level readership insight and individual profile data around tastes, preferences and behaviours that inform service and content delivery in the future.

The loop of “publish-track-learn-publish” can then be completed!

]]> By: Best of Kellblog 2010 | Kellblog http://kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3756 Wed, 22 Dec 2010 16:51:29 +0000 http://test.kellblog.com/2010/01/26/six-things-publishers-should-be-able-to-do-with-content/#comment-3756 [...] Six Things Publishers Should Be Able To Do With Content [...]

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