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	<title>Comments on: Quick Take on Foursquare</title>
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	<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/</link>
	<description>The official blog of Dave Kellogg</description>
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		<title>By: Lamar Morgan</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3156</link>
		<dc:creator><![CDATA[Lamar Morgan]]></dc:creator>
		<pubDate>Mon, 07 Jun 2010 18:41:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3156</guid>
		<description><![CDATA[Foursquare is fabulous!  While some folks use it to play games, others use it for marketing purposes to actually increase the local tax base and make what Chambers of Commerce have been wanting for years - &quot;shop local&quot; - to become a reality.  Just look at the number of businesses listed at www.foursquare.com/businesses.   Look at the high-profile companies that are advertised at the bottom of the home page for Foursquare.com.  Are they decieved, stupid or tech-savvy?  I believe they are tech-savvy.  If you want to market in a tech-savvy way, I encourage you to use Foursquare to help spread your business message.

Lamar Morgan]]></description>
		<content:encoded><![CDATA[<p>Foursquare is fabulous!  While some folks use it to play games, others use it for marketing purposes to actually increase the local tax base and make what Chambers of Commerce have been wanting for years &#8211; &#8220;shop local&#8221; &#8211; to become a reality.  Just look at the number of businesses listed at <a href="http://www.foursquare.com/businesses" rel="nofollow">http://www.foursquare.com/businesses</a>.   Look at the high-profile companies that are advertised at the bottom of the home page for Foursquare.com.  Are they decieved, stupid or tech-savvy?  I believe they are tech-savvy.  If you want to market in a tech-savvy way, I encourage you to use Foursquare to help spread your business message.</p>
<p>Lamar Morgan</p>
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		<title>By: Bruce</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3155</link>
		<dc:creator><![CDATA[Bruce]]></dc:creator>
		<pubDate>Sat, 22 May 2010 07:35:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3155</guid>
		<description><![CDATA[I&#039;m with you on the Mayorship thing. The gaming element did get them a whole load of media coverage early on. Seeing grown men fighting for mayor badges is funny. Boys and their status symbols.

Funny the day you invited me, so did John Powell. I had about 50 requests to accept.

So I wondered if it was tipping. They just passed 1m users. Seems low for all the chatter. Kudos to them.

Per your comment on &quot;core&quot;, there are very low on content, but it does prove you can get traction with very little.

I love the way they bypass the vendors in the whole hyper-local space.  1000&#039;s of business owner are oblivious to what happening on 4SQ.

It&#039;s great that a location owner can see all their 4SQ users.  It&#039;s easy to see how they can monetize it and how locations run contests to drive activity. Much more fun than more traditional approaches that have tried to sell merchants to get an online presence eg Merchantcircle.

http://techcrunch.com/2010/01/18/hyperlocal-business-directory-merchantcircle-signs-up-millionth-merchants/

4SQ is already beating MerchantCircle on Alexa/Compete rankings.

And meanwhile Google ads business listings to street maps.

Hyperlocal is heating up.

Not sure I&#039;m going to mayor of too many places and time soon. I&#039;ll keep watching for now.

I&#039;ve logged in, and accepted a bunch of friend requests, but not really got into the whole checking-in thing.

Funny, but it&#039;s quite big here in Kelowna BC in a city of 100k population.

Hope all is well.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m with you on the Mayorship thing. The gaming element did get them a whole load of media coverage early on. Seeing grown men fighting for mayor badges is funny. Boys and their status symbols.</p>
<p>Funny the day you invited me, so did John Powell. I had about 50 requests to accept.</p>
<p>So I wondered if it was tipping. They just passed 1m users. Seems low for all the chatter. Kudos to them.</p>
<p>Per your comment on &#8220;core&#8221;, there are very low on content, but it does prove you can get traction with very little.</p>
<p>I love the way they bypass the vendors in the whole hyper-local space.  1000&#8242;s of business owner are oblivious to what happening on 4SQ.</p>
<p>It&#8217;s great that a location owner can see all their 4SQ users.  It&#8217;s easy to see how they can monetize it and how locations run contests to drive activity. Much more fun than more traditional approaches that have tried to sell merchants to get an online presence eg Merchantcircle.</p>
<p><a href="http://techcrunch.com/2010/01/18/hyperlocal-business-directory-merchantcircle-signs-up-millionth-merchants/" rel="nofollow">http://techcrunch.com/2010/01/18/hyperlocal-business-directory-merchantcircle-signs-up-millionth-merchants/</a></p>
<p>4SQ is already beating MerchantCircle on Alexa/Compete rankings.</p>
<p>And meanwhile Google ads business listings to street maps.</p>
<p>Hyperlocal is heating up.</p>
<p>Not sure I&#8217;m going to mayor of too many places and time soon. I&#8217;ll keep watching for now.</p>
<p>I&#8217;ve logged in, and accepted a bunch of friend requests, but not really got into the whole checking-in thing.</p>
<p>Funny, but it&#8217;s quite big here in Kelowna BC in a city of 100k population.</p>
<p>Hope all is well.</p>
]]></content:encoded>
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		<title>By: Tom Higley</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3154</link>
		<dc:creator><![CDATA[Tom Higley]]></dc:creator>
		<pubDate>Sun, 02 May 2010 20:46:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3154</guid>
		<description><![CDATA[Check-ins, mayorships, the leaderboard and badges are the four core game mechanics that have helped FourSquare gain traction and notoriety. They are minimalist. As you point out, each of them has the potential for extension and expansion. But FourSquare has been smart/disciplined enough to stick to basics.

Each of the four basic &quot;game mechanics&quot; offers something of potential value to the FourSquare user and something to FourSquare&#039;s growing list of local businesses. But perhaps the biggest point: the game mechanics help to make use of the service playful and fun - even before hoards of users have embraced the service and even before the merchants have delivered more than a smattering of offers. A few services hit the market ahead of FourSquare - Brightkite is perhaps the best example. They offered &quot;check-in&quot; driven location-based activities with at least as much functionality as FourSquare, but without those other, simple game mechanics, there wasn&#039;t nearly as much excitement.]]></description>
		<content:encoded><![CDATA[<p>Check-ins, mayorships, the leaderboard and badges are the four core game mechanics that have helped FourSquare gain traction and notoriety. They are minimalist. As you point out, each of them has the potential for extension and expansion. But FourSquare has been smart/disciplined enough to stick to basics.</p>
<p>Each of the four basic &#8220;game mechanics&#8221; offers something of potential value to the FourSquare user and something to FourSquare&#8217;s growing list of local businesses. But perhaps the biggest point: the game mechanics help to make use of the service playful and fun &#8211; even before hoards of users have embraced the service and even before the merchants have delivered more than a smattering of offers. A few services hit the market ahead of FourSquare &#8211; Brightkite is perhaps the best example. They offered &#8220;check-in&#8221; driven location-based activities with at least as much functionality as FourSquare, but without those other, simple game mechanics, there wasn&#8217;t nearly as much excitement.</p>
]]></content:encoded>
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		<title>By: Nick Kellet</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3153</link>
		<dc:creator><![CDATA[Nick Kellet]]></dc:creator>
		<pubDate>Wed, 28 Apr 2010 22:16:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3153</guid>
		<description><![CDATA[I&#039;m with you on the Mayorship thing. The gaming element did get them a whole load of media coverage early on. Seeing grown men fighting for mayor badges is funny. Boys and their status symbols.

Funny the day you invited me, so did John Powell. I had about 50 requests to accept.

So I wondered if it was tipping. They just passed 1m users. Seems low for all the chatter. Kudos to them.

Per your comment on &quot;core&quot;, there are very low on content, but it does prove you can get traction with very little.

I love the way they bypass the vendors in the whole hyper-local space.  1000&#039;s of business owner are oblivious to what happening on 4SQ.

It&#039;s great that a location owner can see all their 4SQ users.  It&#039;s easy to see how they can monetize it and how locations run contests to drive activity. Much more fun than more traditional approaches that have tried to sell merchants to get an online presence eg Merchantcircle.

http://techcrunch.com/2010/01/18/hyperlocal-business-directory-merchantcircle-signs-up-millionth-merchants/

4SQ is already beating MerchantCircle on Alexa/Compete rankings.

And meanwhile Google ads business listings to street maps.

Hyperlocal is heating up.

Not sure I&#039;m going to mayor of too many places and time soon. I&#039;ll keep watching for now.

I&#039;ve logged in, and accepted a bunch of friend requests, but not really got into the whole checking-in thing.

Funny, but it&#039;s quite big here in Kelowna BC in a city of 100k population.

Hope all is well.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;m with you on the Mayorship thing. The gaming element did get them a whole load of media coverage early on. Seeing grown men fighting for mayor badges is funny. Boys and their status symbols.</p>
<p>Funny the day you invited me, so did John Powell. I had about 50 requests to accept.</p>
<p>So I wondered if it was tipping. They just passed 1m users. Seems low for all the chatter. Kudos to them.</p>
<p>Per your comment on &#8220;core&#8221;, there are very low on content, but it does prove you can get traction with very little.</p>
<p>I love the way they bypass the vendors in the whole hyper-local space.  1000&#8242;s of business owner are oblivious to what happening on 4SQ.</p>
<p>It&#8217;s great that a location owner can see all their 4SQ users.  It&#8217;s easy to see how they can monetize it and how locations run contests to drive activity. Much more fun than more traditional approaches that have tried to sell merchants to get an online presence eg Merchantcircle.</p>
<p><a href="http://techcrunch.com/2010/01/18/hyperlocal-business-directory-merchantcircle-signs-up-millionth-merchants/" rel="nofollow">http://techcrunch.com/2010/01/18/hyperlocal-business-directory-merchantcircle-signs-up-millionth-merchants/</a></p>
<p>4SQ is already beating MerchantCircle on Alexa/Compete rankings.</p>
<p>And meanwhile Google ads business listings to street maps.</p>
<p>Hyperlocal is heating up.</p>
<p>Not sure I&#8217;m going to mayor of too many places and time soon. I&#8217;ll keep watching for now.</p>
<p>I&#8217;ve logged in, and accepted a bunch of friend requests, but not really got into the whole checking-in thing.</p>
<p>Funny, but it&#8217;s quite big here in Kelowna BC in a city of 100k population.</p>
<p>Hope all is well.</p>
]]></content:encoded>
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	<item>
		<title>By: uberVU - social comments</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3152</link>
		<dc:creator><![CDATA[uberVU - social comments]]></dc:creator>
		<pubDate>Wed, 28 Apr 2010 17:38:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3152</guid>
		<description><![CDATA[&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by DanGreen_VPM: RT @Kellblog: My Quick Take on #Foursquare &#124; Kellblog. #location, location, location. http://bit.ly/anh6Dv...]]></description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by DanGreen_VPM: RT @Kellblog: My Quick Take on #Foursquare | Kellblog. #location, location, location. <a href="http://bit.ly/anh6Dv" rel="nofollow">http://bit.ly/anh6Dv</a>&#8230;</p>
]]></content:encoded>
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	<item>
		<title>By: Digital Signage Blog &#124; Rise Vision &#187; Foursquare and Digital Signage</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3151</link>
		<dc:creator><![CDATA[Digital Signage Blog &#124; Rise Vision &#187; Foursquare and Digital Signage]]></dc:creator>
		<pubDate>Wed, 28 Apr 2010 11:44:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3151</guid>
		<description><![CDATA[[...]  Quick Take on Foursquare  [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  Quick Take on Foursquare  [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Foursquare and Digital Signage</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3150</link>
		<dc:creator><![CDATA[Foursquare and Digital Signage]]></dc:creator>
		<pubDate>Wed, 28 Apr 2010 11:44:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3150</guid>
		<description><![CDATA[[...]  Quick Take on Foursquare  [...]]]></description>
		<content:encoded><![CDATA[<p>[...]  Quick Take on Foursquare  [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Norman Walsh</title>
		<link>http://kellblog.com/2010/04/27/quick-take-on-foursquare/#comment-3149</link>
		<dc:creator><![CDATA[Norman Walsh]]></dc:creator>
		<pubDate>Tue, 27 Apr 2010 22:49:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.kellblog.com/?p=4745#comment-3149</guid>
		<description><![CDATA[You can oust Pete by checking in more times than he has. I tried on my last visit, but didn&#039;t manage it. Pete and I have both expressed some curiosity about what we&#039;ll find at #mluc10. If there are more than 50 users, we&#039;ll get a flashmob badge.

I think you&#039;re exactly right about the mayorships and the badges: harmless fun.

I&#039;m hesitant to make my location completely public, and I am definitely not going to spam my twitter followers evertime I use the service, much as they might like me to, but I do like knowing where I am: http://norman.walsh.name/2010/03/06/where]]></description>
		<content:encoded><![CDATA[<p>You can oust Pete by checking in more times than he has. I tried on my last visit, but didn&#8217;t manage it. Pete and I have both expressed some curiosity about what we&#8217;ll find at #mluc10. If there are more than 50 users, we&#8217;ll get a flashmob badge.</p>
<p>I think you&#8217;re exactly right about the mayorships and the badges: harmless fun.</p>
<p>I&#8217;m hesitant to make my location completely public, and I am definitely not going to spam my twitter followers evertime I use the service, much as they might like me to, but I do like knowing where I am: <a href="http://norman.walsh.name/2010/03/06/where" rel="nofollow">http://norman.walsh.name/2010/03/06/where</a></p>
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