Comments on: EMC Acquires Data Warehouse Vendor Greenplum; Creates New "Data Computing" Product Division

By: Leo’s Pawn to King Four: HP To Acquire Vertica | Kellblog

Leo’s Pawn to King Four: HP To Acquire Vertica | Kellblog — Mon, 14 Feb 2011 17:22:31 +0000

[...] move follows on EMC’s July acquistion of Greenplum, rumored to be in the $400M [...]

By: EMC buys Greenplum: Right answer, wrong question | Kalido Conversations

EMC buys Greenplum: Right answer, wrong question | Kalido Conversations — Wed, 14 Jul 2010 19:04:15 +0000

[...] had acquired Greenplum, makers of an MPP analytic database, for an undisclosed sum. According to Dave Kellogg’s blog the valuation of Greenplum could have been as much as $300 to $400 million, and for a young [...]

By: Greenplum'r

Greenplum'r — Fri, 09 Jul 2010 16:36:42 +0000

GP was losing piles of money, VC’s wanted out. Scott tried to sell them to Oracle and got blown off by John Fowler who thought they competed against his ZFS products. EMC bottomfed, got them at a discount to last round VC’s.

By: Kuldeep

Kuldeep — Fri, 09 Jul 2010 10:04:43 +0000

Your blog is nice.

By: Ronaldo Ama

Ronaldo Ama — Wed, 07 Jul 2010 23:27:51 +0000

Thanks, guys – we’re all really psyched about the opportunity ahead of us!

Cheers!

-Ronaldo

By: Joe Harris

Joe Harris — Wed, 07 Jul 2010 20:42:37 +0000

Dave,

Interesting overview. The synergy with VMWare is around Greenplum’s work to abstract the storage layer aware from the DBMS a little bit so that data can shuffled around and processed wherever there is spare capacity (in theory).

However, “Most of the data warehouse DBMS market is focused simply on reducing the price/performance for basic data warehousing. To my knowledge, only Aster Data is focused on that plus enabling complex, high-end analytics” seems way off to me. I’m sure you’re familiar with Netezza.

Joe

By: On world of warcraft, on horde i have a druid that has the herbalism profession, I was out grinding for stuff?

Wed, 07 Jul 2010 17:25:06 +0000

[...] EMC Acquires Data Warehouse Vendor Greenplum; Creates New “Data … [...]

By: Dave Kellogg

Dave Kellogg — Wed, 07 Jul 2010 15:27:25 +0000

Quick comment for those who read this post twice — I did some revisions on the math (as well as the body copy) and didn’t mark the post as revised in any obvious way. (And from where I am right now I can’t easily do that. Hence this comment.)

In the earlier draft I’d come up with a valuation range of $150M to $250M, but later raised it by changing some of my assumptions.

One of the reasons I show you how I arrive at my numbers is so you can plug in your own. Think the multiple was lower? Plug it in. Think I’m guessing high on revenue (which I think I might be), then plug in a lower number.

As any good mathematician, 90% of the fun is how you solve the problem, not whether you get the right answer.

(Though I like doing that to, when I can — I almost nailed the BOBJ/Inxight price which was later disclosed.)

By: Dave Kellogg

Dave Kellogg — Wed, 07 Jul 2010 15:22:46 +0000

Indeed Darren, thanks for the reminder — congrats Ronaldo!

By: EMC is buying Greenplum | DBMS2 -- DataBase Management System Services

EMC is buying Greenplum | DBMS2 -- DataBase Management System Services — Wed, 07 Jul 2010 06:45:11 +0000

[...] Dave Kellogg crunched the EMC/Greenplum numbers, coming up with an estimated valuation range of $3-400 million, the high end of which is rumored to be correct. [...]