Just a quick post to share the slides I presented last week at the London Online Information 2010 show at Olympia. I spoke on a panel on mobile moderated by Ed Keating of the SIIA, with fellow panelists Alan Pelz-Sharpe of the Real Story Group and Robin Neidorf of Freepint.
My main argument was that publishers should not consider mobile strategy and value proposition independently, but jointly — as portrayed in the strategy quadrants slide that I came up with on slide 10.
Dave Kellogg is Senior Vice President and General Manager of the Service Cloud at Salesforce.com. From 2004 to 2010, I was CEO at unstructured information leader MarkLogic, taking the company from zero to $80M in run-rate revenues.
Before that, I was CMO at Business Objects as we grew from 250 to over 4,500 people and $30M in revenues to over $1B. Prior to that, I was VP of Marketing at Versant, where we executed a chasm-crossing strategy that resulted in a successful IPO. I started my career in both technical and marketing positions at Ingres.In addition, I sat on the board of big data analytics provider Aster Data until its successful sale to Teradata for $325M. I also do some angel investing and advise the chief executives of several startups.
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