Category Archives: management

Strategic Thoughts on Finding a Job in Silicon Valley

While I know that reading the newspaper — with high unemployment, record budget deficits, and drastic spending cuts  — might make you want to go back to bed in the morning, from my experience there is plenty of positive excitement happening in Silicon Valley right now.  Venture capital (VC) is the engine of Silicon Valley, VC investment is strong, and entrepreneurship seems to be alive and well.

After finishing up a six-year run at my last company, I am currently in the process of looking for my next opportunity.  Since I’ve been out-and-about and thinking quite a bit about the job search process, I thought I’d share a few of my learnings along the way.

  • Opportunity trumps execution.  Seek companies that face large and/or obvious market opportunities.  I have always done best when joining companies where I am convinced that everybody needs one.
  • Team trumps position.  Being on the right team is more important than the particular position you’re asked to play.  Positions change over time.  Don’t pick a director title at a weaker company when you could have made five times the money, had five times the fun, and made five times more valuable networking relationships as a senior product manager at a stronger one.  Business card narcissism can be a road to nowhere.  See the bottom of this post for some fun math in this regard.
  • Think IPO-zone, not pre- or post-IPO.  Most people draw a bright line at a company’s IPO, acting as if the good part of the movie ends there.  In reality, an IPO is like high school graduation — it is the beginning, not the end.  If you can join a quality company in the IPO zone (e.g., 12 months either side of an IPO), you are likely to do very well.  Which side of the IPO line matters far less than whether company is reasonably in the IPO zone.  (Thanks to Jerry Held for helping me reframe things this way.)
  • Know thyself.  Get a sense for what kind of environment you will realistically like and then use interviews to validate or invalidate that view.  For example, I’ve talked to companies ranging from 3 to 300,000 employees, and I can say that I most enjoy the 100 to 10,000 range.  Yes, that’s two orders of magnitude, but I’ve talked across five!
  • Have a positioning.  I have worked hard to keep my positioning “strategic marketing guy.”  You might think I would have dumped “marketing guy” in favor of “CEO” during the past 6 years, but I deliberately did not for two reasons:  I thought it would needlessly close doors for  SVP/ GM jobs at larger organizations and I thought it was inaccurate.  In the end, nobody grows up a CEO; we all grow up in some function that helps define who we are.  Yes, I have been a successful CEO, think I’m process-oriented, and think I’m great at running and scaling operations — but deep down I’m an analytical, strategic marketing guy from New York.  It’s essence vs. experience:  positioning is about essence.
  • Remember that like sales, it’s a volume game.  I have looked at over 40 different opportunities in one month and keep finding new ones every day.  I’ve done this through networking with peers and venture capitalists, cultivating recruiter relationships over the years, and to a lesser extent by leveraging social media.  At some point you will pick a new role and you will make a more informed choice if you have really beaten the bushes while searching.
  • Be picky.  Life’s too short and we spend too much time at work to work with people we don’t genuinely enjoy.  For me, that means finding smart, direct people who are just a little bit crazy.  For you, it probably means something else.  But all of us should (politely) avoid bossholes (or boardholes) who ruin things for everyone.
  • Be nice.  A CEO friend has a board member who is fond of saying “friends come and go; enemies accumulate.” That’s great advice to remember both in day-to-day work life as well as when you’re out looking for a new opportunity.  It’s a small valley and you want to accumulate as few enemies as possible during your time working in it.

Bonus:  Some Fun Employment Math
First, let me make a table that demonstrates two rules of thumb:  salary increases 30% with each level in an organization and equity increases 4x.  Applying these two rules generates a reasonable approximation of a B-round startup, below.

Note that while the CEO makes 4.6 times a clerk’s salary, he or she makes 1024 times a clerk’s equity.  That is the argument for being high in an organization.  But we have to be careful not to apply that logic blindly.

Let’s take an example.  Say you’re good enough to get a VP job at a good quality startup.  That might come with 1% equity grant.  Now, let’s say you’re talking to another, better-quality startup and they want to make you a director with a 0.3% equity grant — but, because you’re a hot candidate you can talk them up to 0.5%.  Let’s say the stronger company is growing 80% and the weaker one 30%.

You make 3.5 times as much money with the smaller grant, and smaller title, at the stronger startup.  Note that even if you can’t talk up the grant to 0.5% and only get the 0.3% initially offered, you still make over twice the money at the stronger company.  Which company will look better on your resume in the future?  And, if you’re good, who’s to say you won’t end up a VP at the stronger company in year two?

Hopefully this demonstrates how company opportunity trumps job title — i..e, that being on the right team is more important than the position you’re initially asked to play.

A Note to the CEO: Drive the Board of Directors

I remember during my first year at Cal we’d sometimes see a local band, Psycotic Pineapple [sic], who performed a song entitled “The Devil has Work for Idle Hands.” Every time they sang the chorus, audience members would hold their arms above their heads and dangle their crossed hands as they danced. Keep that scene in mind as we head into today’s post about CEOs, boards of directors, and the relationship between them.

While I don’t claim to have any particular gift in “managing” a board, I have learned a bit over the years by being a CEO, sitting as independent director, and chatting with other CEOs, venture capitalists, and independent board members.

Before discussing the board/CEO relationship, let’s define a framework first.

What Is The CEO’s Job?
The CEO’s job is to run the company, set culture, and manage the relationship with the board.

Setting culture means defining, communicating, and living the norms you want to establish inside the organization.  Running the company means setting strategy, putting the team in place to execute that strategy, letting that team do its job, and keeping everyone communicating along the way.

What Is The Board’s Job?
I’ve often quipped that the board’s job is to meet 4-6 times per year to decide if it should fire the CEO.  While overstated, it captures my belief that the board should have no operating responsibility because the board’s job is governance.

The board should question the management team on operations and discuss the team’s answers.  The board should oversee and approve financial audits, operating plans, compensation plans, bonuses, officer appointments, stock option grants, financing rounds, long-term obligations (e.g., leases), and M&A transactions.

Why Do Boards Exist?
Let’s go back to business school 101.  From first principles, boards are needed because of absentee ownership — i.e., when the owners of a company are not the operators of a company they hire agents (all employees, including the CEO) to run the company for them.  To oversee those agents, and protect against agency problems, the company creates a board of directors.

Note that in Silicon Valley startups, the absentee owner assumption is less true than in corporate America because ownership is both concentrated and well represented on the board.  Founders and VCs together might own 70-80% of company and sit together on the board.   While the VCs are absentee in the sense that they don’t work at the company, the founders typically do.

Governance = Discussion plus Approval
I’m not a lawyer, but as far as I can tell, governance is about two things:  discussion and approval.  For example, when people first see a company’s board minutes, they are typically shocked because they appear devoid of content.

On January 5, 2011, persons A, B, C, and D from the board of directors met at 10:00 AM at the Company’s headquarters in Palo Alto, California.  Mr. Smith, the VP of sales presented the sales results for 4Q10 and the forecast for 1Q11 including a discussion bookings, revenues, forecast accuracy, lost deals, and pipeline coverage.  The board asked numerous questions of Mr. Smith and a vigorous discussion followed.

But they’re not saying what the forecast is?  Or who asked what question?  Or what the sales results were?  All the facts are missing!  But they aren’t.  The facts the law cares about relate to whether the board did its job.  It convened.  It met with management.  It asked questions.  It had a vigorous discussion.

The content of the discussion matters less, primarily because in business you have the right to be wrong.  It’s not a crime to start a company that sells three-headed elephant dolls; it’s just a bad idea.  The law isn’t going to go anywhere near trying to decide what’s a good idea or a bad idea – that is left to business judgment.  The law wants to ensure that oversight is happening — that the board is meeting and the business is being discussed.

While it might seem quaint, this notion of discussion is so strong in the law that board decisions made without an opportunity for discussion (e.g., not at a duly called meeting, but over an email chain) must be made unanimously.  (As an aside, misunderstandings about when such resolutions became effective were a part of the option backdating scandals of the 2000s.)

The Direction Paradox
While discussions, challenges, advice, and questioning are always good, when boards give operational direction (i.e., “you should do X”) they risk creating a paradox for the CEO.  It’s easy when the CEO agrees with the direction and in that case the direction could have been offered as advice and still would have been heeded.

It gets hard when the CEO disagrees with the direction:

Case 1:  If the CEO follows the direction (and is correct that it was wrong), he or she will be fired for poor results.

Case 2:  If the CEO fails to follow the direction, his or her political capital account will be instantly debited (regardless of whether eventually proven right) and he or she will eventually be fired for non-alignment as the process repeats itself over time.

In case 1, the CEO will be surprised at his termination hearing.  “But, but, but … I did what you told me to do!”  “But no,” the board will reply.  “You are the CEO.  Your job is to deliver results and do what you think is right.”  And they’ll be correct in saying that.

Once caught in the paradox, weak CEOs die confused on the first hill and strong ones die frustrated on the second.

Because the paradox is only created when boards give specific direction (i.e., “you should do X”), I think boards should generally refrain from so doing, and prefer questioning, challenging, brainstorming, and advice-giving to directing.

A Wacky Idea for Resolving the Direction Paradox
As a gamer, I have a simple but admittedly impractical idea for solving the paradox.  The CEO and the board each start with three credits.  Each time there is a disagreement on a major issue if the CEO goes against the board he instantly burns one credit.  If he is eventually proven right he gets 3 additional credits back.  The system separates major from minor conflict (“are we talking credits here?”), empowers to the CEO to make the decisions he/she believes in, reminds the CEO that going against the board is costly, but rewards him/her for the gumption to do so if they are eventually proven right.

A Better Idea for Managing the Whole Situation:  Drive the Board!
But there is a better way to handle the problem.  Why does the direction paradox happen?  I think for many good reasons:

  • Board members want to be helpful
  • Board members want to make an impact
  • Board members want to participate, not just sit and experience death-by-PowerPoint at every board meeting

In the past 6 months, three different VC ecosystem types have told me something akin to the following:

“You know, I love Joe, the CEO of company X.   You know why?  Joe is in charge.  Unlike most CEOs, Joe sends out his board deck 4 days early.  Then he calls me to make sure I’ve reviewed it and to ask if I have any questions.  So he’s both holding me accountable for doing my job and he’s speeding up the (boring) operational review part of the board meeting.  So the board meetings largely become discussions about important topics.  They don’t always take the full three hours, so sometimes I get to leave early, but they always energize me and let me contribute.  Heck, the craziest thing about Joe is that he’s got me working for him.  I leave the board meeting with 10 action items that can help the company and Joe calls me the next week and the week after to make sure I’m doing them.”

Joe has clearly taken control of the situation.  Joe knows the board has energy and wants to help.  And Joe learned from Psycotic Pineapple that idle hands are dangerous.  So Joe channels the board’s energy the way he sees fit, controls the situation, engages the board, and wins their esteem in the process.  That is clearly a better way to manage the situation.

Framing the Board Relationship
The other thing that Joe got right was framing the board relationship.  Many, many CEOs see their board as a tax, a group that takes time, saps energy, and distracts from running the operations of the company.

Joe has reframed things:  he has framed the board not as a tax, but as a value creation partner.  This is another smart move that sows the seeds for a healthier long-term relationship among the board, the CEO, and the whole executive team.

And if you don’t get the framing of that relationship right, your board might end up singing one of Psycotic Pineapple’s top songs:   I Wanna, Wanna, Wanna, Wanna, Wanna, Wanna, Wanna Get Rid of  You.

Lessons from 2010

I view myself both as a practitioner and student of business.  Therefore, I always try to find learnings in my experiences and to crystallize those learnings into nuggets that I can remember.

Here are some of my key, nugget-ized learnings from 2010.

  • Analyze from near and far.  While we live in a information-obsessed world (and I view myself as a data junkie), for some decisions less information is better than more.
  • Only work with people you like, trust, and respect.  Life’s too short to do otherwise.  (I stole this one from a board member who says that people buy from people they like, trust, and respect.  I think both are true.)
  • If you don’t look forward to speaking with one of your coworkers, it’s a problem.  In theory, you should be eager to speak to all your colleagues, so you can work together to solve problems.  If you’re not eager, then you need to understand why.  It could be the tip of an iceberg.
  • Assume you are missing information.  This is an oldie but goodie.  It’s very hard for Meyers-Briggs J’s like me to defer reacting to a situation (because we just love making decisions) and instead say “I must be missing information” and even “the crazier the situation appears, the more probable I am missing information.”
  • Listen to words, but watch behaviors.  As a word-oriented person, I often fall into the trap of using only my ears and not my eyes in gathering data.  If you’re the same way, then I encourage you to keep listening, but to start watching as well.  Word/action inconsistency can be a big tip-off.
  • Listen for what is said as well as what is not.  Omission is a very powerful communications tool.
  • Your need to talk with someone is an inverse function of your desire to do so.  In business, stressful situations develop and that stress can cause conflict avoidance.  Conflict avoidance causes conflict.  Break the cycle by talking when you least want to.

Those are my takeaways from the year.  What are yours?

Best of Kellblog 2010

I thought I’d take a few minutes to compile what I think were the best posts on Kellblog in 2010.  The selection is based on a combination of hits/views and my own personal opinion.  Here they are:

The Loose Coupling of Decisions and Outcomes

There was a great column in the 12/10 Harvard Business Review entitled Good Decisions, Bad Outcomes by Dan Ariely, professor of behavioral economics at Duke and author of the excellent book Predictably Irrational.

In the column, he hits on one of my favorite topics, the loose coupling of decisions and outcomes.   Excerpt from the opening:

If you practice kicking a soccer ball with your eyes closed, it takes only a few tries to become quite good at predicting where the ball will end up. But when “random noise” is added to the situation—a dog chases the ball, a stiff breeze blows through, a neighbor passes by and kicks the ball—the results become quite unpredictable.

If you had to evaluate the kicker’s performance, would you punish him for not predicting that Fluffy would run off with the ball? Would you switch kickers in an attempt to find someone better able to predict Fluffy’s involvement?

In business, he argues that we do just that every day with outcome-based incentive compensation and outcome-based promotions and hiring.

As a (quite) results-oriented person, I very much believe in the “we are paid to get results” mantra that pervades business.  But as a marketing person, I also fully recognize that all market opportunities are not created equal.  Market opportunities  range across a spectrum from Sisyphean to land grab.

Note that I’m not arguing that any particular point on the spectrum is “easy” because they each have their challenges.  In Sisyphean markets the task itself is difficult, but you benefit from few competitors.  In land grabs, the selling task is easy because the need is obvious, but that obvious opportunity attracts swarms of competition.

Let’s take my favorite example.  Rate them:  Hero or Zero?

  • Guy 1.  Grows his business from $30M to $240M in 7 years.

By most measures, Guy 1 is looking pretty darn good.  I’d say Hero.  And then we meet Guy 2.

  • Guy 2.  Grows his business in the same market as Guy 1 from $30M to $1B in 7 years.

Ah, the problems of partial information.  It’s clear that Guy 1 is a Zero and Guy 2 is the Hero.  (The numbers are real, by the way.  Circa 1985, Guy 1 = Ingres, Guy 2 = Oracle.)

The point of this example is that everything is relative.  Today, the Ingres organic growth rate of 42% in enterprise software doesn’t look bad.  But in the mid 1980s, if you wanted to win in the market, you needed Oracle’s 80% growth.  It was a land grab, and poor Ingres never realized it.

My point is about relativity:  the quality of any performance should be judged on a relative basis to others performing a similar task  in a similar timeframe / market phase.

Ariely’s point is more about noise in general.  I think my argument helps to damp out a lot of Ariely’s noise, but it isn’t always possible (e.g., when there are no easy comparison points) and it certainly does not eliminate all of it.

A Short Missive on Culture

I wrote this short note on culture a while back for the MarkLogic website, but since it wasn’t  terribly “poppy copy,” the marketing and recruiting folks buried it behind this, relegating me here.  I’m OK with that because I think their copy sells better, but I do believe that my note better describes MarkLogic culture.

So to try and get the “legit” culture memo a bit more visibility, I thought I’d post it here.

MarkLogic culture can be derived from one statement — create a place where smart people want to work. To do that, we want:

  • More smart people. This, more than any other thing, keeps the workplace stimulating and fun.
  • Diversity of opinion. We want people who speak their minds, and believe in balancing debate with action.
  • First-among-equals management. We view hierarchy as a necessary evil. Reason should be the primary basis for corporate decision-making.
  • Pragmatism. We want practical people who can solve problems.
  • Transparency. We value straightforward people and provide an unparalleled degree of corporate transparency in return.

Part of our culture is what we’re not. Unlike some Silicon Valley companies, MarkLogic culture places a high value on professionalism.

  • We are not a “bring your dog to work” kind of company. There’s no foosball, ping-pong, or masseuses. We enjoy coming to work because we enjoy the work itself and the people with whom we do it.
  • We are not a “we do everything together” kind of company. While we do enjoy spending time together, we believe that work life and personal life are two different things, and we want you to be able to have both.

I hope you like it.

Fun Quotes from an Interview (Revised)

I interviewed an executive this afternoon and he had a few great soundbites that I thought I’d share on the blog:

“Once when I was at HP, I met with Dave Packard. I asked him if he wanted me to tell him what the members of my team did.  He said no, tell me how you measure them, and then I’ll tell you what they do.”

While I love the quote and point it makes, I don’t agree with it 100%.   My general belief is that managers, with all the best intentions, over-engineer compensation plans to the point where no one actually understands what’s going on and the quarterly bonus becomes more of lottery / random-number-generator than anything else.

My favorite quote in this department comes from Business Objects where an EA once famously quipped about our customer loyalty indicator (CLI) bonus program (which put 3% of every employee’s compensation on a quarterly customer satisfaction survey):

“With my CLI bonus this quarter, I can buy one shoe.”

$60K x 3% = $1,800/ 4 = $450 x perf-factor = $400 which after tax = $225.  OK, she liked nice shoes, but you get the point.

Even more famously the whole program was later determined to be statistically invalid.  The movements on which we were paying people were random fluctuations within the 90% confidence interval.  The program truly was:  let’s take 3% of everyone’s pay and say, “c’mon seven!”

The great exception to all this is sales compensation, but we won’t jump into that here.  But, speaking of compensation, the candidate had another great quote:

I’m never sure which folks are going to listen to my direction and which won’t, but I only have paychecks available for those who do.

Business is, after all, a hierarchy.  I’m a huge fan of The Wisdom of Crowds and leveraging groups to improve decisions.  But, in the end, it’s not about consensus, it’s about making decisions and being accountable for them.  Ownership of the consequences legitimizes decision-making authority.

The last quote was about teaching a new pre-sales engineer that he really was in sales.  Sometimes pre-sales engineers have a stigma about  sales and treat their sales counterparts like zero-value-added, used-car hustlers.

I took the young man, put my arm around him, and we walked out of the building.  I told him to read what it said on the door.  He said, “HP.”  I said, “no, below that.”  He said, “Western Regional Sales Office.”

I told him that he had great talent and that I would happily help him find a job anywhere else in the company.  But I didn’t want him to walk back through that door unless he understood that it said “sales” on it.

Defending Weak People

I had lunch last week with a senior executive at a major software vendor.  I asked him how one of my former (non-MarkLogic) colleagues was doing.  His reply:

“Not so well.  Expectations were set very high because of his past experience and in the end he didn’t hire strong direct reports and build a strong organization.  Worse yet, when he was challenged on the quality of those people, instead of accepting that there may have been problems, he defended them.  And defending weak people is the beginning of the death cycle.”

The last sentence caught my attention because it’s a key decision that every manager must make.  When your management comes to you and says “your people are weak,” I think you are faced with two choices.

  1. Say “no they are not” and defend them.
  2. Say “perhaps they are” and upgrade them.

You must be aware that by simply having this conversation that you are, de facto, in deep pucky because a key part of your job is to build a strong organization.  Thus this is one of those conversations that you’re never supposed to have, much like one with your spouse on “what we’re going to do about your dalliance.”

As a contrarian and as someone who thinks he sets high people standards, my natural response is to pick the first option.  But that is de facto perilous because if your management is telling you that your people are weak, then they have presumably already put some thought to it and made up their mind.

It’s basically paradoxical because defending your people opens you to the “worse yet” argument (as in, “and worse yet, poor Joe can’t even see the problem.”)  But not defending people is to admit that they are weak and thus that you have failed to do your job in building a strong organization.  See prior comment about this being a conversation you don’t want to have.

But, as a manager, you’re probably going to have it one day and the higher you are in your organization, the more likely this conversation is to arise.  Why?  Because the higher up you the more everything below you becomes an abstraction.  Much of the abstraction rolls nicely into numbers such as sales, gross margin, and sales/head or profit/head.  But the one thing that doesn’t is your direct reports.

So, given that this is a “have you stopped beating your wife” conversation, I’d argue the best thing you can do is to avoid it.  How?  Through a number of means:

  • Figure out what strong people or, dare I say, world-class people look like to your management.
  • Attempt to refashion that a bit given your specific situation.  Be very sensitive to see if it’s working — are they nodding their heads when they’re supposed to, or do they really believe your modified image.
  • Avoid swimming up-stream on every hire.  That is, try to get a mix of people on the team that blends two attributes:  those you want to hire and those who fit the mold from above.  (To the extent they’re identical, you have no problem.  To the extent they’re very different, you need to be careful.)
  • Be open to the possibility that while you are accountable for delivering results that the boss’s image of what’s needed might actually be right.  And ask them to be similarly open in reverse.
  • Proactively sell your people (and have they sell themselves) in terms of both their strengths and results, but also in terms of where they do map to the boss’s ideal.
  • Finally, consider making a tally sheet.  Most bosses will hate this, but consider saying:  I start with 3 credits.  Every time I do something directly against what you want, I burn one.  However, every time that works out in the end, I get two back.  Deal?

Win-Seeking vs. Perceived Stupidity Avoidance

Sunday’s New York Times had a fascinating article about (American) football entitled Coaches Take More Risks, But Perhaps Not Enough.

I’ve always believed that business managers are too conservative for two reasons:

  • They are rewarded for plan performance, not absolute performance.  (See Beyond Budgeting for more on this whole meme.)
  • They seek to avoid looking stupid as a primary motivation

To make this concrete, at BusinessObjects I’d often ask myself who (hypothetically) was the better manager:

  • The guy who ran Italy, who signed up for 75% growth and delivered 69%
  • The guy who ran France, who signed up for 25% growth and delivered 30%

In the vast majority of corporate reward systems, Mr. France is the winner.  In fact, if Mr. Italy’s not careful, he risks not only looking stupid but quite possibly getting fired — all for delivering double the growth of Mr. France.

I was, however, stunned to realize that the same kind of thing happens in professional athletics.  If there ever were an endeavor where getting-the-win should matter more than looking-dumb, you’d think it would be professional sports.  But it’s not so:

“Coaches are primarily conservative by nature,” Fouts said. “They don’t want to lose their jobs because they made a stupid decision. They are making a lot of money.”

Perhaps coaches are paid on a bad compensation plan, I wondered, one that doesn’t properly incent winning.  But it seems deeper than that.  A related story, Mr. Fourth And Go For It, details the work done by a UC Berkeley economist, David H. Romer, prompted by listening to a Raiders game many years ago:

[Romer] came up with the idea to rigorously examine fourth-down plays after listening to a radio broadcast of an Oakland Raiders game in his car about a decade ago. Although the Raiders had the ball in striking distance of the end zone, one of the commentators remarked that they would be smarter to kick a near-certain field goal rather risk going for a touchdown.

“I am pretty analytic,” Romer recalled telling himself. “That is a pretty shallow way of thinking about it.”

His work suggests that on fourth-down plays coaches are actually more motivated by perceived-stupidity-avoidance than by winning.  All this in a highly competitive sport with absolutely clear winners and losers and stakes that run in the tens of millions of dollars.  But here’s a typical — and funny — response to Romer’s work from a member of the football establishment:

“If we all listened to the professor, we may be all looking for professor jobs,” Bill Cowher, a former Pittsburgh Steelers coach, once remarked in ESPN The Magazine.

If you can’t get football coaches to take intelligent risks, does a business executive even have a chance to get his/her managers to take them?

This should make us all stop and think about how and when our organizations can make people look stupid, how to change that, and how to properly reward risk-taking, tolerate mistakes, and provide a culture in which people feel it’s a safe place to innovate.

The Mythical World-Class Manager

If I had a dollar for every time a venture capitalist said “world-class,” I could start my own venture fund.

But rather than dismissing world-class as a tired cliché, in this post I’ll spend a few minutes trying to understand what VCs mean when they say world-class and why they say it so often.  As always, I’ll add my personal take on the issue along the way.

First, let’s start with a definition:  world-class, quite literally, means among the best in the world.

World-class chess players come from all over the world to play each other at events like the World Chess Championship.  World-class tennis players come from all over the world to play each other at events like the US Open.  Once in a while someone who’s very, very good — but not quite world-class — gets into a world-class competition and receives a quick reminder about what world-class really means.  Think: yesterday’s 6-0, 6-0 routing of amateur teenager Beatrice Capra, ranked 371st in the world, by Maria Sharapova.

So how does world-class apply to Silicon Valley managers?

  • There are world-class companies at which one may have been formerly employed.  Oracle in enterprise software, Google in Internet search, SAP in enterprise applications, PayPal in Internet services, IBM in databases, VMware in virtualization, Salesforce in SaaS-delivered CRM,  or — let’s not forget — BusinessObjects in BI.
  • There are world-class universities from which one may have graduated.  Favorites in Silicon Valley including Stanford, MIT, Berkeley, Carnegie Mellon, and Harvard.
  • There are world-class exits. VCs are in the business of generating returns for their limited partners.  Operational managers are in the business of building companies.  Often, these two goals are aligned; sometimes, they are not.  I world argue, for example, that YouTube at $1.7B and Bebo at $850M were world-class exits.   I don’t believe either were world-class companies.  Google is still struggling to make an operating profit off YouTube, let alone get an return on the $1.7B invested.  AOL shut down Bebo just two years after buying it.

I believe that when VCs say world-class they mean primarily two things:

  • Fits the part.  You can think of Silicon Valley recruiting agencies as central casting:  “somebody call central casting and get two Nerds and a  Bimbo.”  Think:  “somebody call Heidrick and get two sales RVPs and a marketing guy.”  Fitting the part often entails having attended the right universities and worked at the right companies.  For certain jobs, it entails personality traits — the room should hush when the world-class sales VP enters.  The world-class corporate development VP should be as inscrutable as destiny.  I’d dare say it might also tacitly include being the right age or gender, which I believe is one major problem in the Silicon Valley system that I otherwise admire.
  • Has been part of a team that delivered a world-class (or at least regional-class) exit.  That is, someone who’s made somebody — preferably me — some money.

I believe that as a result you end up with two types of “world-class” managers:  drivers and passengers.  To get into the club, you need to have attended great school X, worked at great company Y, and been on a team that delivered great results Z.  But, once in the club, you find two types of people:  those who were key to driving those great results and those who — despite being very good in many respects — were just along for the ride.

This is not lost on all VCs.  I remember when interviewing at MarkLogic that a well known and very smart VC kept probing me in certain areas during the interview.  The prodding continued to the point where I exclaimed:  “oh, you’re trying to figure out if I was a driver or a passenger on the BusinessObjects bus!”  While purely spontaneous, the exclamation was probably worth its weight in gold.  Mere awareness of the dividing line is a good indicator as to which side of it you’re on.

Strategically and operationally, I think there is a huge difference between drivers and passengers that comes out when they are placed in a new situation.  When placed in their next company:

  • Drivers assess the situation and develop strategies and tactics appropriate for the new reality.
  • Passengers do what worked last time.

Due to some smart choices (Berkeley), some work (an MBA), and some luck (a battlefield promotion at Versant), I have been an e-staff level executive in enterprise software since 1993.  In those 17 years, I have seen a lot of world-class managers come and go.  And I am repeatedly stunned by the number of otherwise very intelligent people who show up and do what worked last time.  Often with the very same cohort / entourage with whom they did it.

Now, for passengers, to the extent that this-time is situationally similar to last-time, things are actually quite good.  However, disaster strikes when it is not.

I’d say there are three key traits for recognizing passengers:

  • Ego.  Ironically, drivers tend to be more humble about their past successes than passengers.  Drivers understand that role that teamwork and luck (i.e., right place at the right time) played in their success.  Passengers, on the other hand, tend to give themselves undue credit for just about everything, ignoring the possibility of Fooled by Randomness effects.
  • Showing up with all the answers.  When you ask drivers “what are you going to do?” at new company X, they will say something like:  “I have no idea.  I need a few months to assess the situation and then make a plan.”  Passengers, on the other hand, will quickly bark off a list of 10 things that need to happen in the first 100 days.
  • Job hopping.  I think passengers end up job hopping as a result of their desire to repeat the formula.  When it works, they stay and often succeed.  When it does not, they bail.  In fact, quick bailing is a key success strategy for passengers:  you can/want to do X, so go find situations where X is what’s indicated.  Drivers will tend to do longer gigs with different strategies and tactics.  Passengers will tend to do in-and-outs repeating the same strategies and tactics.

I think for some VCs the world-class manager is actually a form of hope, a silver bullet in which they want to believe:  “if we could just get someone world-class in here, then everything would be better.”  I’m sure that sometimes works out, but I wonder if it wouldn’t work out just as well substituting the word “competent” for “world-class.”  As in:  “if we could just get someone competent in here, then everything would be better.”

In my 17 years watching lots of e-staff-level execs come and go — all of them “world-class” on their start dates — I have to say I’m a skeptic.  I’ll go for people who are drivers, people who reason, and people with low egos any day over the alternative.

That’s not to say that I don’t believe in excellence:  Steve Jobs is world-class.  Larry Ellison is world-class.  Hewlett and Packard were world-class.  Marc Benioff is world-class.  Tom Siebel is world-class.  Bernard Liautaud, while lesser known, is also world-class.  World-class does exist. But just as Maria Sharapova doesn’t give tennis lessons, none of the aforementioned proven world-class managers is going to work at a startup.

I suppose you could introduce a concept like weight-class, as a surrogate for corporate size, to the equation in order to add a dimension:  she’s a world-class, welter-weight marketing VP or he’s a world-class, bantam-weight CFO.  While there is certainly some truth to the idea that different executives prefer different size ranges, this just piles subjectivity on subjectivity.

That’s what I think about world-class.  What do you think?

(Revised 9/7/10.)