After seeing Really Strategies make a user conference tagcloud (more precisely, a wordcloud, as it’s built from words, not tags) in response to my post where I showed the Seedcamp wordclouds, some of the guys inside Mark Logic decided to make a wordcloud for this blog.
After seeing the cloud they built for my blog, I decided to try Wordle myself and, boy is it fun!
Here’s my wordcloud for this blog:
To which one of my salesfolks responded, “software, revenue, growth” — what a shock.
Posted in Tagcloud
Seedcamp, a London-based, week-long camp for European entrepreneurs recently did an interesting exercise. They took the several hundred applications they received for their event and made tagclouds. Here’s what they found.
What are you creating?
How will you make money?
What tools will you use?
(I’d love to see XQuery in the toolset, but happy to see that database, server, and XML are already there.)
And who says you can’t do interesting analytics on content? I thought this was fascinating. Check out Seedcamp’s blog post about the exercise, here.
I found this post on Read/WriteWeb which provides a tagcloud view of Bill Gates’ keynote speech at the recent consumer electronics show in Las Vegas.
With one glance you get a real sense of what Bill said. Do you want to know what marketing messages Microsoft is pushing right now? Just look and see: Vista, Xbox, and Zune all leap right out.
I love tagclouds. I think they are a simple, powerful way to abstract and summarize content.
Tagclouds are easily generated with MarkLogic. While we tend to push custom publishing, content integration, and multi-channel delivery in our marketing, we sometimes forget to mention the powerful content analytics made possible by MarkLogic Server.
The O’Reilly Labs site provides a great example of dynamically generated tagclouds (and other statistics) from O’Reilly’s contentbase, which contains all O’Reilly books and is stored in MarkLogic.
For example, if you want to know about the book, Building Scalable Websites, you can go to the statistics section of O’Reilly Labs, here, type in the book title and end up here. They’ve pulled a thumbnail of the book cover and a summary from their contentbase, and they’ve calculated 17 interesting statistics about the book (e.g., number of figures, lines of code) and dynamically generated a tagcloud about the book.
Unlike most tagclouds, this one is not only dynamically generated from the contentbase, it is itself dynamic. When you click on one of the words in the tagcloud it (e.g., XML), it takes you here where you get a table of 163 books that talk about XML, along with statistics on each of them. Click on any book, and you’re taken to the statistics page for that book.
Posted in content analytics, dynamic tagcloud, O'Reilly Labs, Tagcloud
Dave Kellogg is Senior Vice President and General Manager of the Service Cloud at Salesforce.com. From 2004 to 2010, I was CEO at unstructured information leader MarkLogic, taking the company from zero to $80M in run-rate revenues.
Before that, I was CMO at Business Objects as we grew from 250 to over 4,500 people and $30M in revenues to over $1B. Prior to that, I was VP of Marketing at Versant, where we executed a chasm-crossing strategy that resulted in a successful IPO. I started my career in both technical and marketing positions at Ingres.In addition, I sat on the board of big data analytics provider Aster Data until its successful sale to Teradata for $325M. I also do some angel investing and advise the chief executives of several startups.
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