- One year overall VC returns of 10.8% vs. ten and twenty year averages of 20.5% and 16.5%, respectively
- Early stage VC performance of 2.9%, 5.5%, and -5.4% for one, three, and five years, respectively. (Wow, it’s getting harder to be an early-stage VC; the ten-year average is 38.3%.)
- Late stage VCs are doing better, however: one year performance of 27.8% vs. ten and twenty year averages of 20.5% and 16.5%, respectively
- One year private equity performance of 19% vs. ten and twenty year averages of 9.4% and 13.9%
I’m Dave Kellogg, technology executive, investor, independent director, adviser, and blogger. I’m also a hiker, oenophile, and fly fisher.
From 2012 to 2018, I was CEO of cloud enterprise performance management vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a highly competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of Service Cloud at Salesforce and CEO at NoSQL database provider MarkLogic. Before that, I was CMO at Business Objects for nearly a decade as we grew from $30M to over $1B. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including ClearedIn, FloQast, GainSight, Lecida, MongoDB, Recorded Future, Tableau and TopOPPs. I currently sit on the boards of Alation (data catalogs) and Nuxeo (content management) and previously sat on the boards of agtech leader Granular (acquired by DuPont for $300M) and big data leader Aster Data (acquired by Teradata for $325M).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).
- Career Development: What It Really Means to be a Manager, Director, or VP
- An Update on the SaaS Rule of 40
- The Role of Professional Services in a SaaS Business
- The Old "Don't Bring Up a Problem Unless You Have a Proposed Solution" Rule
- The Customer Acquisition Cost (CAC) Ratio: Another Subtle SaaS Metric
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- Kellblog covers topics related to starting, managing, leading, and scaling enterprise software startups. My favorite topics include strategy, marketing, sales, SaaS metrics, and management. I also provide commentary on Silicon Valley, venture capital, and the business of software.