Macmillan CEO Swipes Google Laptops

Here’s a great, pointed PR stunt. First, the CEO of book publisher Macmillan swipes two laptops from the Google Book Search (Beta) booth at BookExpo America last week.

Then he, himself, blogs about it, here. Talk about combining new- and old-world PR tactics.

Here are my favorite quotes from his blog:

“There was no sign saying ‘please do not steal the computers.'”

“We were merely doing to Google what Google was doing to us.”


The Register covers the story here. Charkin’s blog is here. Valleywag’s take is here.

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