I wanted to highlight one piece, entitled Google as Publisher: Is Google Poised for a New Push into the Information Industry, which looks at how Google’s infrastructure and technology could be leveraged for a major push into the publishing business. In addition to pages of excellent analysis, the report concludes with four action items for publishers in managing this threat/ opportunity:
- Come to grips with the impact. I think many publishers have their heads stuck in the sand when it comes to their “partnerships” with Google. Yes, the relationship is inherently co-opetition and it’s “cutting off your nose to spite your face” to not leverage Google’s spider and search volume. But make no mistake, you’re dancing with a partner who could decide to become the devil in an instant.
- Adopt agile publishing processes, quickly. To me, this includes (1) “agile content” in an XML repositories like MarkLogic (cleaned up using lazy XML enrichment) and (2) agile software development processes. I’m amazed by how many publishers still do waterfall-based product development.
- Use Google technologies in your own products. It’s best to both know and leverage your (potential) enemy.
- Mobilize and modularize content. XML is also a great means for doing this, because of its presentation independence.