But now it’s been more than 3 months since the announcement and you can find nary a trace of X-Hive on EMC’s website. For example:
- X-Hive isn’t even listed in the software A-Z index. (Guess it somehow skipped X.)
- Nor is X-Hive listed in the content management software section.
- When you search for X-Hive on EMC’s software site, you get only two hits. One links to a 186-word blurb announcing the deal. The other links to a webinar they did with Flatirons on Dynamic DITA content delivery.
If I were in a sarcastic mood, I’d say that if I bought X-Hive I’d be reluctant to admit it, too. :-)
As for Mark Logic, thus far the impact of the deal has been negligible. We continue to complement Documentum’s core content management system and to provide customers with best-of-breed XML content delivery. The whole situation reminds me a bit of my life back at Business Objects and our relationship with Oracle.
On the one hand, Oracle didn’t like us because they sold a competing BI tool, Oracle Discoverer. On the other hand, having a great BI tool available helped Oracle sell big data warehouse deals. An Oracle salesrep’s logic was if a best-of-breed BI tool can seal a demo that sells a $3-5M data warehouse, then Business Objects can have their $500K worth of BI revenue.
I think the same argument holds with EMC / Documentum. While ECM infrastructure is nice, what customers actually see is content delivery: so content delivery should be done best-of-breed. Put differently, cheap BI tools, cheap parachutes, and cheap XML content delivery platforms are all bad ideas.
Just as Oracle bottom-skimmed the BI market with Discoverer and co-existed with Business Objects for many years, so I predict that EMC will bottom-skim XML content delivery with X-Hive while co-existing with MarkLogic for the large part of the market that realizes content delivery is not the place “go cheap” in the content value chain.