Death to Death By PowerPoint
Here's a great presentation on this topic that I picked up courtesy of The Content Wrangler.
[slideshare id=85551&doc=death-by-powerpoint4344]
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Appearance on the Founder Brand Podcast with Finn Thormeier
What do Jack Daniel’s, Robert Service, and David Ogilvy have to do with founder branding? A conversation with Finn Thormeier about staying in character, staying on message, and building a senior audience without writing for the algorithm.
Please Don’t Scare the Children: Thoughts on a Delicate Reason to Split Off the New Business Team
Salespeople run on emotion. Bruising renewal conversations can erode the conviction they need to win new business. A delicate reason to separate land from expand and renew—and why confronting the brutal facts doesn’t require everyone to take the same daily beating.
Terminators, Dogs, and Skills
Could your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.
The Only Sensible Policy for Commenting on Rumors
Deny enough false rumors and you’ll eventually turn “no comment” into confirmation. Why companies need a consistent policy for responding to rumors—and why the time to adopt it is before you need it.