Sure, I blogged about the topic once here (You Are What You Search). If you’ve never looked at the rather famous anonymized AOL search log of user 672368 then you should, just to give yourself a concrete idea of how much can be revealed by your search history. As John Battelle says, search creates a database of intentions. Looking at 672368’s reveals a lot about hers.
So what does your database of intentions look like?
Well, if you regularly login to Google (e.g., Gmail, Blogger) then Google has been creating your own — hopefully private — web search history. In theory, they’re using it to personalize and improve your web search results. But the questions are:
- Do you want them keeping this information?
- What problems would you face if it was accidentally exposed?
- Or if it was subpoenaed?
Well, there’s no better way to know than go look at yours. If you have a personal web search history on Google, here’s how you can go look at it.
- Login to your account (click sign-in on the Google.com homepage)
- Click on web history
- Start browsing
Enjoy the stroll down search memory lane. And then think about search privacy.
Frankly, after looking at my own and weighing the perceived upside (none, as far I can tell) vs. the possible downside, it wasn’t a difficult decision to turn it off.