It seems to me that SAP hasn’t spent energy much getting the Business Objects story out, particularly when you consider that they spent $6.8B to buy them. What I do hear about the strategy, the integration, the overall story, I get through my BOBJ alumni backchannel.
Thus I was pleased to find that Business Objects employee #8, Timo Elliott, has recently posted a video to his blog that does a great job of covering what (I think is) the SAP / Business Objects story at the 101 (i.e., introductory) level. It’s 23 minutes long, and it feels a bit like a training session, but if you want a comprehensive walk through the story, I don’t know a better place to get it.
I’m Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on enterprise software startups. I am an executive-in-residence (EIR) at Balderton Capital and principal of my own eponymous consulting business.
I bring an uncommon perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of cloud EPM vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of NoSQL database provider MarkLogic, which we grew from zero to $80M over 6 years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including Bluecore, FloQast, GainSight, Hex, MongoDB, Pigment, Recorded Future, and Tableau.
I currently serve on the boards of Cyber Guru (cybersecurity training), Jiminny (conversation intelligence), and Scoro (work management).
I previously served on the boards of Alation (data intelligence), Aster Data (big data), Granular (agtech), Nuxeo (content services), Profisee (MDM), and SMA Technologies (workload automation).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).
Dave, your readers might be interested my summary of the presentation here: http://www.lucidera.com/blog/index.php/2008/03/01/business-objects-and-sap/Darren