Mark Logic CEO Blog Named "Interesting Blog"

It’s not exactly an Oscar, but I’m nevertheless happy that Curt Monash did a brief write-up on this blog in the Network World community area, calling it an “interesting blog” and doing some analysis of it. Excerpt:

Dave does several different things in his blog, all of them well.

  • He outlines the general case for XML database management.
  • He highlights applications and other proof points supportive of his company’s value proposition.
  • He offers broader market insight, into the adjacent areas of business intelligence, database management, and text search.
  • He offers enterprise software business insight, especially in the area of marketing.

Of course Dave is biased, but in many posts he does a job of modularizing his biases away from some fairly dispassionate analysis.

While I try hard to keep the blog from turning into a commercial because I want people to read it, I do have a de facto, pro Mark Logic viewpoint. Rather than pretend that’s not there, I try to be up front about it (see the FAQ). It’s also one reason why I named the blog “Mark Logic CEO Blog” instead of something like “Kellblog” (which Mike Moritz once called me) — so you can know the role from which I’m writing.

In addition to the discussion of the blog, Curt makes an interesting comment on marketing:

Dave is also Exhibit A for my theory that it’s hard to have a completely qualified VP of Marketing, because if you do, s/he will also be qualified for and eventually move on to a CEO job, something that is less true of Sales VPs, …, and also less true of Engineering VPs, …

At the time I decided I wanted to become a marketing VP about 20 years ago, I did so with the ultimate goal of becoming a CEO. I figured that marketing was the best jumping-off point from which to become CEO on the theory that it provided a more holistic view of the business than sales or engineering. (As Theodore Levitt once said, marketing is about the entire business from the point of view of the customer.)

It was a risky decision because back then most software CEOs came from sales. Happily, increasing numbers of marketers are making it to the CEO role, succeeding at it, and hopefully blazing the trail for others.

In any case, thanks for the recognition Curt. I’ll return the favor and point out Curt’s DBMS2 and Text Technologies blogs. In my opinion, Curt is one of the very few “database people” who also understands search and text. He’s in my blogroll — maybe he should be in yours.

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