A New Media Plan for Weathering the Storm

Check out this post by Gawker Media’s Nick Denton entitled A 2009 Internet Media Plan. It’s a publisher’s wake-up call and the Sequoia RIP Good Times presentation rolled together, all in one. Valleywag, itself a Gawker property, entitled its story about the post Publishers are Sleeping their Way to Extinction (supposedly the draft 1 title, according to them).

Denton offers six pieces of advice for (largely consumer-oriented publishers) the future:

  • Get out of advertiser-averse categories, e.g., politics
  • Renegotiate vendor contracts
  • Consolidate titles
  • Move more offshore
  • Implement variable compensation plans
  • Deliver more value for marketers

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