This quip popped into my mind the other day and, hoping to coin a phrase, I decided to blog on it. Sadly however, a few others seem to have beaten me to the punch. (Nothing like a bit of gallows humor to cheers us up.)
The first time I read Obviously Awesome by April Dunford, I breathed a sigh of relief. Someone had finally written the positioning book that desperately needed to exist — and one that I had long suspected I might someday need to write myself. My reaction came not from the material — which
Saying you want a strategic discussion and walking into a board meeting with a 45-slide operations review deck is like saying you want to eat healthy and driving to Baskin Robbins. The intention and the action are in direct contradiction. And — hint — the action wins every time. If you go
I think we are in the brute-force era of AI. By that I mean that progress is coming less from fundamentally new ideas and more from applying massive amounts of data and compute to existing architectures. Larger pretraining corpora, longer context windows, more GPUs — more of everything. And to be
A few years ago I wrote a post called The Decomposition of Marketing. The argument was that startup CEOs were increasingly breaking marketing apart — moving product marketing under product and moving demandgen under sales — in order to get strong leadership in both product marketing and demandgen without having to find