Check out this post by Carl Frappaolo, author of several books on knowledge management and co-founder of consultancy Information Architected, Inc., which he recently created with long-time colleague Dan Keldsen.
The post, entitled Is Information Architected for Smart Distribution? Survey Says Not Yet, discusses some recent research done by Carl and makes many analogies between enterprise content management and, of all things, the movie business. Excerpt:
In my last post I provided evidence that from a capture standpoint we are moving forward. There is momentum building in viewing “content” not just as words and pictures, but also sound, video, and albeit much further in the future, smell, touch and taste. But what “special effects” are we adding to the content upon publishing? Technology from vendors such as Mark Logic and Thunderhead, who partially underwrote the research, enables organizations to virtually customize content each time it is used, evaluating the current reason for access and the person accessing it. Leveraging content “chunking” approaches such as XML, and a series of rules and processes, content can “self-assemble” to provide the highest level of personalization and effectiveness.
I like the metaphor of MarkLogic applying special effects to content.
But, as Carl points out, while the vision is there, the reality in most enterprises is not. See this survey result, a response to the question: to what extent is content re-purposed / recombined to make new forms of output?
For more information, see the full MarketIQ report on which Carl worked.
Here is a copy I uploaded to Scribd: