In Praise of Bezos on The Kindle 2 Launch

Communications coach and author Carmine Gallo recently did a pithy piece on BusinessWeek, entitled How Amazon’s Bezos Sparked Demand for Kindle 2.0, that identifies 8 successful communications techniques that Bezos used.

This is a great checklist for any marketer:

  1. Set the stage
  2. Provide context for numbers
  3. Conduct a demo
  4. Paint a picture for customers
  5. Show customers using or talking about the product
  6. Share the stage
  7. Use analogies
  8. Articulate a powerful vision

I always say: using analogies should be like [insert your own — get it?], automatic second nature to any marketer.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s