Communications coach and author Carmine Gallo recently did a pithy piece on BusinessWeek, entitled How Amazon’s Bezos Sparked Demand for Kindle 2.0, that identifies 8 successful communications techniques that Bezos used.
This is a great checklist for any marketer:
- Set the stage
- Provide context for numbers
- Conduct a demo
- Paint a picture for customers
- Show customers using or talking about the product
- Share the stage
- Use analogies
- Articulate a powerful vision
I always say: using analogies should be like [insert your own — get it?], automatic second nature to any marketer.