In Praise of Bezos on The Kindle 2 Launch

Communications coach and author Carmine Gallo recently did a pithy piece on BusinessWeek, entitled How Amazon’s Bezos Sparked Demand for Kindle 2.0, that identifies 8 successful communications techniques that Bezos used.

This is a great checklist for any marketer:

  1. Set the stage
  2. Provide context for numbers
  3. Conduct a demo
  4. Paint a picture for customers
  5. Show customers using or talking about the product
  6. Share the stage
  7. Use analogies
  8. Articulate a powerful vision

I always say: using analogies should be like [insert your own — get it?], automatic second nature to any marketer.

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