Gordon Crovitz on Brands and Newspapers

Here’s a nice video clip of Gordon Crovitz, former publisher of The Wall Street Journal, talking about some of the peculiarities of the newspaper business and branding.

I’ve seen Gordon speak several times and think he’s a fascinating speaker. We’re trying to get him to speak at our Digital Publishing Summit this Fall/Winter. Hopefully, we’ll succeed. Meantime, here’s a little tidbit.

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