I’m at the Mark Logic Digital Publishing Summit at The Plaza Hotel in New York. While I’m not sure what the “official” means will be for sharing presentation slides, based on a few requests at lunch I’ve uploaded my slides and David Worlock’s slides to SlideShare and embedded them here.
Great event, over 550 registered, almost ran out of chairs at lunch. Thanks to everyone for coming!
My slides:
David’s slides:
I’m Dave Kellogg, consultant, independent director, advisor, and blogger focused on enterprise software startups.
I bring a unique perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of cloud enterprise performance management vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of Service Cloud at Salesforce and CEO at NoSQL database provider MarkLogic, which we grew from zero to $80M in run-rate revenues during my tenure. Before that, I was CMO at Business Objects for nearly a decade as we grew from $30M to over $1B. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including Bluecore, Cyral, FloQast, Fortella, GainSight, MongoDB, Plannuh, Recorded Future, and Tableau. I currently sit on the boards of Alation (data catalogs), Nuxeo (content management) and Profisee (master data management). I previously sat on the boards of agtech leader Granular (acquired by DuPont for $300M) and big data leader Aster Data (acquired by Teradata for $325M).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).
Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
A way to combine the realistic philosophy with technology. While approaching the simplicity and elegance in addition. These presentations are very clear and easily understandable. Some kind of proof that native storage of data is a very powerful and an useful concept and nevertheless less costly than others in use today. I hope you will have a good navigation during this summit. In others words: good eXtended Path to the success.
Thanks Dominique.
Thank you Dave for the conference and the mixers. Too bad that you had to squeeze in so much info in such a short period of time, and… leave out the "monetization " part of your presentation. Maybe you could return to the subject in a blog entry. Given the (controversial, IMHO) ideas presented by Gordon Crovitz, it seems that the subject of how to sell content online, especially within the context of social networks, is most important, and even expert-publishers can get it all wrong.
Thanks Greg. I agree I did more on the "building blocks" than on the monetization. I'll add a post on that topic to my to-do list.Cheers/Dave