During our recent Digital Publishing Summit in New York, I had the opportunity to slip aside and take a few moments to interview Gordon Crovitz, former publisher of The Wall Street Journal, and more recently a founder of Journalism Online, a group created to enable news publishers to generate new revenues from readers and distributors for their digital content and by finding the optimal mix of circulation and advertising revenue necessary to finance original reporting and editing.
Our marketing team decomposed the discussion into three two-minute interviews. I’ve embedded them below.
Part I: We Never Considered Making the WSJ Free
Part II: It’s About the News, not the Newspaper
Part III: Two Revenue Streams for Online News (The “freemium” model)
Judging by the recent announcement from the New York Times, I’d say that some key newspapers are listening to what Gordon has to say. For more information about Gordon’s current endeavor, you can go to Journalism Online.
To see highlights from the recent Mark Logic Digital Publishing Summit, see the video below.