
I’m Dave Kellogg, consultant, independent director, advisor, and blogger focused on enterprise software startups.
I bring a unique perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of cloud enterprise performance management vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of Service Cloud at Salesforce and CEO at NoSQL database provider MarkLogic, which we grew from zero to $80M in run-rate revenues during my tenure. Before that, I was CMO at Business Objects for nearly a decade as we grew from $30M to over $1B. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including Bluecore, Cyral, FloQast, GainSight, MongoDB, Recorded Future, and Tableau. I currently sit on the boards of Alation (data intelligence), Nuxeo (content management), Profisee (master data management), Scoro (work management), and SMA Technologies (workload automation). I previously sat on the boards of agtech leader Granular (acquired by DuPont for $300M) and big data leader Aster Data (acquired by Teradata for $325M).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).
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I’m certain I’m not the only person wondering – why is the philosophical West on the right side and not the left? I’d also be tempted to throw XQuery/XSL-FO onto the East and XSLT onto the West. MLS versus RETS is also a telling example.
Piers,
Great observation on the left/right thing and can’t believe I missed it. I think I knew I was talking to a East Coat audience, so I put them in the right column. Anyways, I’ll revised in future editions, unless I’m speaking in the Southern hemisphere.
I’m not sure XQuery is coastal, so to speak, though I do know plenty of users of both it and FO on the East Coast. But I also know lots of folks using XSLT, basically everywhere.
I assume MLS = multiple listing service (and not MarkLogic Server) and thus RETS = real-estate XML, in which I’d say you’re probably bang-on, though we don’t do much work with RETS directly.
Best,
Dave
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