My Slides from London Online: The Mobile Opportunity

Just a quick post to share the slides I presented last week at the London Online Information 2010 show at Olympia.  I spoke on a panel on mobile moderated by Ed Keating of the SIIA, with fellow panelists Alan Pelz-Sharpe of the Real Story Group and Robin Neidorf of Freepint.

My main argument was that publishers should not consider mobile strategy and value proposition independently, but jointly — as portrayed in the strategy quadrants slide that I came up with on slide 10.

 

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