One thing they drill into your head in business school is how to make everything a quadrant. While I don’t know for sure if it started with the famous BCG matrix — which groups business into dogs, cash cows, stars, and question-marks — I’d bet that the BCG matrix played a big part in initiating the quad-thinking movement.
I’ve been toying with a quadrant lately that compares businesses based on the quality of the opportunity they pursue and how well they execute against that opportunity. I rate execution from clownish (“Inspector Clouseau”) to flawless (“Swiss Watch”). I rate opportunity quality from difficult (“Hardscrabble”) to easy (“Fertile”).
When I built the quadrant, I decided to try and place a few companies at which I’ve worked during my career on it. (I thought about trying to place MarkLogic, but decided against it for a number of reasons.)
Please let me know what you think of my model, what you think of my placements, and what other companies you’d place where on this diagram. In addition, if anyone has clever names for the four quadrants themselves, I’d love to hear them.