What the CEO Really Thinks of Marketing (And 5 Things You Can Do About It)

As a marketing guy turned CEO, I have the relatively rare experience of having seen marketing from inside the organization as well as from above it.  Yesterday, the SV Forum Marketing SIG invited me to give a presentation where I discussed marketing from the CEO’s perspective.

I’ve embedded the slides below for your viewing pleasure.

3 responses to “What the CEO Really Thinks of Marketing (And 5 Things You Can Do About It)

  1. Love the first picture hahahah!

  2. My laugh of the day came from the lower right of your “people quadrant” slide.

    I have had many conversations on this topic with CEOs through the years, Dave. I think your deck frames & summarizes those discussions quite well. My favorite quip in response to the question “How many new clients will we get if we do ” used to be “GM doesnt advertise its cars during the Super Bowl on the basis of thinking people will run out and buy a car at halftime.” But I decided to stop using that one after the bailout.

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