While I’m not that close to the whole Twitter situation and although I’m a moderately heavy user (@Kellblog), I don’t study their financials or other statistics. That said, as a user, I feel a certain malaise around the service and I think it’s definitely in need of some new energy.
What I don’t get it is apparently soon-to-be-made permanent appointment of Jack Dorsey to CEO while simultaneously serving as CEO of Square. Dorsey is undoubtedly an amazing guy, that’s not the question.
The question is simple: is CEO a part-time job? And the answer is equally simple: no.
I can say this having worked for many CEOs over my 30 year career (e.g., at Business Objects for nearly a decade) and having been a CEO for about a decade as well between MarkLogic and Host Analytics. No way, no how, no matter how amazing the person, CEO is not a part-time job.
Now the great part about Silicon Valley is that there are, indeed, a lot of amazing people out there. There is no logical reason why Twitter cannot find someone amazing — who doesn’t already have a full-time job — to run the company. So please add me to the “I don’t get it” list.
What I’m making is a general statement. My logic is only compounded by the situation:
- Square is working toward an IPO in the fairly short-term. This is an extremely demanding phase for a company and its CEO.
- Twitter has become a turnaround. This is an even more demanding phase for company, and they don’t always end well.
So if I’m going to argue that if it’s impossible in general, then it’s kind of impossible-squared when one company is IPO mode and the other is in turnaround mode.
Is it totally unprecedented? No, per this story, but I nevertheless think it’s a bad idea, as two folks who’ve done it seem to agree.
Though rare, it’s not unheard of for a person to run two large companies. That’s what Steve Jobs did with Apple and Pixar, though he described it as “the worst time in [his] life.” Elon Musk, CEO of Tesla and SpaceX, put it more mildly: “It is quite difficult to be CEO at two companies.”