Kellblog covers topics related to starting, managing, leading, and scaling enterprise software startups. My favorite topics include strategy, marketing, sales, SaaS metrics, and management. I also provide commentary on Silicon Valley, venture capital, and the business of software.
Just a quick post to share a slide deck I created for a session I did with the top S&M executives at a private equity group’s sales and marketing summit. We discussed some of my favorite topics, including:
Dave, I always learn something from your posts and slides. I think on p. 13 of your slides in bullet 2 sub bullet 2 about monitoring reps sales calls where you say “Record who’s speaking who much” you mean “too” instead of “who.”
I’m Dave Kellogg, technology executive, investor, independent director, adviser, and blogger. I’m also a hiker, oenophile, and fly fisher.
From 2012 to 2018, I was CEO of cloud enterprise performance management vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a highly competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of Service Cloud at Salesforce and CEO at NoSQL database provider MarkLogic. Before that, I was CMO at Business Objects for nearly a decade as we grew from $30M to over $1B. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including ClearedIn, FloQast, GainSight, Lecida, MongoDB, Recorded Future, Tableau and TopOPPs. I currently sit on the boards of Alation (data catalogs) and Nuxeo (content management) and previously sat on the boards of agtech leader Granular (acquired by DuPont for $300M) and big data leader Aster Data (acquired by Teradata for $325M).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).
Dave, I always learn something from your posts and slides. I think on p. 13 of your slides in bullet 2 sub bullet 2 about monitoring reps sales calls where you say “Record who’s speaking who much” you mean “too” instead of “who.”
I actually meant “how” but “too” is kinda funny as well!
And, by the way, it will also tell you that!