The good people of Riverside Acceleration Capital and my old friend Jon Temple invited me to speak at their portfolio company CEO Summit and I was only too happy to oblige, particularly because Jon asked me to speak about one of my favorite topics — marketing in early- and growth-stage enterprise SaaS companies.
In particular, Jon asked me to speak about 7 topics:
- How to think about marketing
- Professionalizing marketing
- Scaling marketing
- Managing the sales/marketing relationship
- Planning & budgeting marketing
- The age-old people vs. programs debate
- Success metrics and KPIs for marketing
I’ve embedded the slides from the presentation below.