I’m revising this post because I learned today that I’ve been named not once (as I thought yesterday) but twice to the SaaStr All-Time Top 25 List of podcast episodes (see Top 1-12 and Top 13-25). Apologies for the confusion, but wow, what an honor. This puts me in the company of legends like David Skok, Mark Suster, Nick Mehta, and Tomasz Tunguz — and dare I say that by my quick tally only two people made the list twice: David Skok and me.
Thank you to everyone who listened and helped drive my episodes to the top of the charts!
Here are the two episodes that made the list:
- #8: Why LTV/CAC Is The Most Important Metric In SaaS, How To Analyze Churn Correctly & Why Bookings Are Inaccurate and Easy To Manipulate where we discuss customer lifetime value (LTV), customer acquisition cost (CAC), the ratio between them including rules of thumb for its value, and the evils of looking at a SaaS company through a bookings or total contract value (TCV) lens.
- #23: What It Means To Be An ARR First SaaS Company, The Most Commonly Misunderstood SaaS Metrics & Why Renewals Does Not Mean Happy Customers where we discuss how and why SaaS companies should focus on annual recurring revenue (ARR) as their lead metric, how to tell when they don’t, how think about renewals from both a customer satisfaction / net promoter score (NPS) perspective as well as from an intent-to-renew perspective (and the loose coupling between them).