Just a quick post to share the slides from the webinar we ran today on the Balderton Founder's Guide to B2B Sales. Thanks to all those who attended and who particpated in the Q&A.
I've embedded them below. Here are the slides on Google Drive.
What do Jack Daniel’s, Robert Service, and David Ogilvy have to do with founder branding? A conversation with Finn Thormeier about staying in character, staying on message, and building a senior audience without writing for the algorithm.
Salespeople run on emotion. Bruising renewal conversations can erode the conviction they need to win new business. A delicate reason to separate land from expand and renew—and why confronting the brutal facts doesn’t require everyone to take the same daily beating.
Could your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.
Deny enough false rumors and you’ll eventually turn “no comment” into confirmation. Why companies need a consistent policy for responding to rumors—and why the time to adopt it is before you need it.