It’s always fun to go back and look at my stats, and my best-of page (which amazingly came in at #11) is getting sufficiently long that I need to find additional summarization mechanisms.
So this year, I thought I’d share the top-ten Kellblog posts of 2024 (year to date) regardless of the year in which they were written.
- Kellblog predictions for 2024. My tenth annual predictions post topped the list. I’m already working on my 2025 predictions which I hope to publish before the end of December.
- What it really means to be a manager, director, or VP. Written in 2015, this continues to be a top post every year and, as a result, is the all-time #1 Kellblog post.
- The top 7 marketing metrics for a QBR or board meeting. A 2023 post I wrote after a friend asked: “blank slate, what 5 metrics would you present to the board?” I cheated and did 7.
- The key to dealing with senior executives: answer the question. Another perennial favorite, this 2012 post is the one people mention to me the most. Think: “I forwarded that to my team!”
- The one question to ask before blowing up your customer success team. The first 2024 post on the list, I wrote this to encourage people to take a minute before Slootmanizing their CS department.
- Demystifying the growth-adjusted enterprise value to revenue multiple. This 2024 post explains the metric and, in a quest for syllabic parsimony, suggests naming it the ERG ratio, after the PEG ratio.
- Go-to-market troubleshooting, let’s take it from the top. If you’re chronically missing new bookings plan, then read this 2024 post and listen to the SaaS Talk episode that covers it.
- Target pipeline coverage is not the inverse of win rate. I saw one too many people invert their win rate to set pipeline coverage targets and wrote this 2024 post to show them the error of their ways.
- Simplifiers go far, complexifiers get stuck. This classic from 2015 starts with a poignant joke. Question: What does a complexifier call a simplifier? Answer: Boss. Learn why by reading it.
- Playing to win vs. playing to make plan: the two very different worlds of Silicon Valley. This 2024 post explores how the valley has fractured into somewhat distinct VC- and PE-backed worlds.
Keep an eye out for my 2025 predictions later this month. And thanks for reading.
