Here are some of my personal favorite and/or generally most popular posts over the years, listed in chronological order and, with the list getting somewhat long, top favorites put into bold font.
- Ingres: Can You Ever Go Back?
- Is Silicon Valley Reproducible?
- Hope and Agility: The Revlon Test
- Open Secrets
- Software Consolidation: Modern Conglomerates
- The Powerset Launch: Beware “The Next” Positioning
- How To Develop A Marketing Message
- Things Not to Do: Declare your Category Dead
- The Great Dysfunctional Corporate Budgeting Process
- Marketing Tip of the Day: Never Say “Very”
- The Database Tea Party: The NoSQL Movement
- Veterans vs. Up-and-Comers in Startups
- Five Rules for Competing with Giants
- Defending Weak People
- The Mythical World-Class Manager
- A Short Missive on Culture
- The Opportunity Quality / Execution Quadrant
- Perpetual Money vs. Perpetual License
- Strategic Thoughts on Finding a Job in Silicon Valley
- Interest Misalignment in Silicon Valley Startups
- Marketing Vision While Selling Product: The 3+1 Repositioning
- The Key to Working with Senior Executives: Answer the Question
- Sayings to Beware: The Future of the Company
- The Simple, Definitive One-Step Hot Market Test
- The Self-Fulfilling 3x Pipeline Coverage Prophecy
- Management and Bill Walsh’s Three Types of Players
- Five Things Executives Should Say More About the Budget
- The Customer Acquisition Cost Ratio: Another Subtle SaaS Metric
- If Marc Benioff Carried a Rabbit’s Foot, Would You?
- You Can’t Analyze Churn by Analyzing Churn
- The Ultimate SaaS Metric: LTV/CAC
- All is Not As it Appears: Average Contract Duration and SaaS Renewals
- Don’t Be a Metrics Slave
- Some High-Tech Career Counseling Tips
- Managing the Fundamental Tension in Marketing
- What It Really Means to be a Manager, Director, or VP
- Survivor Bias in Churn Calculations
- Conflict Avoidance Causes Conflict
- Simplifiers Go Far; Complexifiers Get Stuck
- The Curse of the Megaround
- I Don’t Want to Talk to You Anymore
- CAC Payback Period: The Most Misunderstood SaaS Metric
- Introducing a New SaaS Metric: The Hype Factor
- Marketing is Too Important to be Left to the Marketing Department
- Whose Team is it Anyway? The 90 Day Rule
- You Can Never Fire Someone Too Early
- Lead Nurturing, Fast and Slow
- The Three Golden Rules of Feedback
- On Hiring: Promote Stars, Not Strangers
- The Four Levers of SaaS
- SaaS Startup One-Slide Financials Dashboard
- A Fresh Look at How to Measure SaaS Churn Rates
- The Evolution of Marketing Thanks to SaaS
- Ten Questions to Ask Yourself Before Moving Into Management
- How to Get Your Startup a Halo
- How to Train Your Sales VP to Think About the Forecast
Hi Dave,
I have a quick suggestion for you vis-a-vis ‘Best of Kellblog’:
Instead of listing just short titles of the posts above, can you not also include a brief description (and/or, may be, tags) corresponding to each post?
That way, readers (myself included) would be able to judge the topic of each post more accurately and can quickly get to the ones of their interest.
I truly value (and enjoy) reading this blog but since you write on many; fairly diverse topics, I’m sure implementing something like what I’ve suggested above would be quite useful (not just to me but to many others also, I’m sure).
Nice idea. Might help with SEO as well to be honest.
Also, Dave, the post (link) above with the title:
How To Develop A Marketing Message
returns your custom ‘Page not found’ (404 error) page – I guess you might want to fix that.
Thanks, fixed.
Trata de delegar la gestión de las redes en un personal muy formado en las mismas.