Category Archives: Blogging

Kellblog 2.0

After an approximately* one-year hiatus, I’ve decided to start blogging again.

What Happened?

The reincarnation begins oddly, with my discovery that cybersquatters had evidently moved into Kellblog.  My WordPress account had been hacked and because the hacking was subtle it took me a while to realize what was going on.  I’d get the odd email from a friend on a post that I had done years ago as if it were new.   I searched for my post entitled “The Final Post” and couldn’t find it; evidently it had been deleted.  I looked at my Blogroll and saw, nicely tucked within the links that were supposed to be there, numerous links that weren’t.  I read one of my top posts which now had a reference to “Best Auto Loans” jammed in the middle of an otherwise normal sentence.

So someone hacked into the blog, deleted the post saying it was closed, subtly inserted spam links into top posts, and did an occasional re-post to keep things fresh.

What Does This Mean?

It means that any post before 4/6/13 (when I officially re-started) may have been compromised in some way – e.g., the publication date may be off, content may have been changed, or spam links may have been inserted.  Since there are over 500 posts from the Kellblog 1.0 era, I can’t check them all.  I feel as uncomfortable in the blog as you might feel spending the first few nights in your house after it had been robbed and ransacked.

Thoughts on Kellblog 2.0

I’d always hoped to start blogging again one day and had continued to file things under my “to blog” label during the hiatus.  The question to me was more when than if – with the exception of my wondering if blogging itself would still exist when I was ready to resume.  Had I committed the sin of naming my site KellBuggy when I should have named it KellTransport?

Several forces came together in making me want to re-start – the hacking was simply what pushed me over the edge because I needed to login to WordPress and get dirty looking around at page elements, links, the template and such. Once in the authoring environment, dashing off a quick post was easy … and so it began.

While creating a blog is somewhat organic, I have a few new/different rules for how I want to do things going forward:

  • The posting frequency will be lower.  I have a wonderful and busy day job at CEO of Host Analytics.
  • I will write less about the category and competitors.  Recall that Kellblog started life as the MarkLogic CEO Blog and, as such, was more focused on the category and the competition.  While I may write about EPM, BI, analytics, data science, big data, and such, I will try to do so from a more distant perspective.
  • I will not directly or indirectly write about things happening in my current business life.  Some folks, in cases correctly, felt they could figure out what was happening at MarkLogic by reading between the lines of my blog.  To prevent that going forward, I now have a self-imposed, long phase-lag before I will blog about lessons from any given real experience.

I look forward to re-starting and hope you enjoy my content.  Now all I need to do is a find a new RSS reader (thanks to Google discontinuing Google Reader) so I can keep up on things myself.


* Hence I’m not exactly sure when I stopped because that post was deleted.  I think it was around Sept 2011.

How To Make a Great Corporate Blog

I’m happy to report that Kellblog was featured prominently in a story yesterday on Business Insider entitled How To Make An Awesome Corporate Blog.

I provided the first tip: throw “corporate” out the window.

That’s because,definitionally, I don’t think there are great corporate blogs. There are only great corporate bloggers.

  • If you really want a “corporate” blog, try a “news and events” RSS feed instead. It will be less work and more directly meet the information need.
  • If you want a ghost-written CEO blog, stop. It won’t work. Give it up. (And read this post for more.)
  • If you want coverage in the blogosphere, appoint smart people to engage with existing blogs/bloggers by commenting.
  • If you really want your message, or some aspects of it, out through blogging, then find one or more people in the organization with the skill, time, and desire to write a blog that will indirectly benefit the company. For example, Timo Elliott at SAP writes such a blog, BI Questions.

The complete tip list is:

  • Throw corporate out the window
  • Who should write the blog? Everyone
  • Your content should go beyond your business. (I get cited here as well.)
  • A blog is not about marketing (but good ones can end up doing just that)
  • More content guidelines
  • Get personal
  • Encourage customer interaction
  • If you can’t do these points, then don’t have one
  • Awesome blogs to check out

I get another nice excerpt in the middle.

Whatever you do, your blog should not be “an advertisement for the company or a regurgitation of company news and press releases,” Kellogg warns.

The full story is here. For those really interested in corporate blogging, you should check out what Debbie Weil has to say on the subject.

Wow, My Blog is Worth $394,545,921

I just received a fun note from fellow blogger Daniel Tunkelang of The Noisy Channel who pointed out that Pufip has calculated the worth of my blog as $394,545,921 so I should be retiring in the next week or so.

Or perhaps, not. As I’m sure Daniel is aware, Pufip only works for top-level domain names so sadly, I think the $395M value is Blogspot’s and not mine. (And even then, it strikes me as way high.)

One of the disadvantages of hosting my blog at Blogspot is that I lose such analytics. But at this point, I actually feel rather trapped because I worry that changing the domain name would be a lot of work, break a lot of links, and cause me to lose my PageRank. I like Blogger, by the way, as a blog-creating tool, and Blogger does let you host your blog at your own domain. I’ve just defaulted into hosting it (for free, I might add) at Blogspot.

So, I’ll see you in the office tomorrow. I think Daniel will be back in his office, too — while his blog is worth a respectable $58K, I don’t think he’ll be retiring to journalism anytime soon, either.

Hi Ho!

A Blog-Based Meyers-Briggs Type Indicator

A colleague just pointed me to this site, Typeanalyzer, which claims it can identify the Meyers-Briggs Type Indicator (MBTI) of a blog’s author by examining his or her blog.

I’m a big fan of the MTBI at work because it really helps people understand, and eventually embrace, differences:

  • It’s not that Dennis (ESTJ) doesn’t trust me. He’s just an S and thus he needs more data than I do to justify a decision. And sometimes, his S will save me because once in a while his data will trump my intuition.
  • It’s not that Andrew (ENTP) is a bad person. He’s just a P, and thus I can be certain that he will never finish anything unless I put a gun to his head. And, while that can be irritating, it’s manageable and I definitely appreciate the creativity and broken-field running that come along with his P.

Typeanalyzer’s verdict for the Mark Logic CEO Blog was dead right: INTJ.