I got to know Chris by working together in his prior gig as joint CMO and CPO at Nuxeo, a France-based content services platform that had a great exit earlier this year to Thoma Bravo / Hyland Software, and where I sat on the board of directors for the past 4 years.
Chris has a unique background because of its dualities, working:
As a senior executive for both US-based and European-based companies.
At both growth startups and large megavendors (e.g., EMC/Documentum, IBM/FileNet)
In leadership roles on both the Product and the Marketing side.
In this week’s episode we — and the audience — will ask Chris many questions, including:
How to get product and marketing working together, especially when they aren’t under a common boss.
How European startups should organize their go-to-market functions to enter and grow in the US market
The role of both the product and marketing leaders in startups with either a technical founder or business founder
When is the right time to hire your first CPO and/or CMO
How to align product, marketing, and sales around a strategy — and dealing with the normal challenges in focusing that strategy
See you there, Thursday 6/10 at 8 am Pacific — and bring a friend.
As always, the room will be recorded and posted. We think of the show as a podcast recorded in front of a live, studio audience.
I’ll open the room with a few opening comments on:
What I think makes for greatness in product management
What most often interferes with that
What to do about it — i.e., how to execute a strategic job strategically
And then we’ll cut to an open mike Q&A / AMA. Please don’t leave me alone — and please do bring some questions! We’ve not yet run the room in this format — and a big part of this project is to experiment with and understand Clubhouse as a new medium — so I’m excited to give it a try. Please join in and learn with us (or, in this case, me).
Fear not, by the way, in response to some outreach I have been doing, I have some great candidate guests in the pipeline, including:
Andy MacMillan, CEO of UserTesting
Evan Kaplan, CEO of InfluxDB
Nick Mehta, CEO of GainSight
Heidi Vasconi, noted Analyst Relations consultant
Chris McGlaughlin, CMO and CPO of Nuxeo
Several folks have requested Lelya Seka (don’t let it go to your head), but last I checked with her that might have to wait until (and if) we ever move to Spaces.
I know Thomas has a great pipeline as well. So, tell a friend, block your calendar Thursday mornings at 8:00 am (pacific) and join in the fun!
Please join Thomas Otter and me this Thursday, May 6th at 8:00 am Pacific for the SaaS Product Power Breakfast on Clubhouse with special guest Brett Queener, partner at Bonfire Ventures, former President & COO at SmartRecruiters, product-line general manager at both Salesforce.com and Siebel, and member of the board of directors at Aforza, Atrium, ClearedIn, Cube, Invoca, Lytics, Pendo, SmartRecruiters, and Spekit.
Our topic will be The Product Superpowers That Few Flex: Intention and Conviction.
We aim to cover the following questions:
What was it like running product for Marc Benioff? (Or, for that matter, Tom Siebel?)
What do you look for when evaluating products for seed-stage investments?
Cadence: daily / monthly / quarterly releases — which is best and why?
What in your mind is a world-class product manager?
With Brett, the action is sure to be cutting, frank, insightful, fast-paced — and funny. Content warning: when Brett and I get together, the errant F-bomb has been known to drop, so this may be our first R-rated episode.
Bring a friend — it should be a crackling session. If you need a Clubhouse invite, ask. And for those who can’t make it live, the SaaS Product Power Breakfast is now available in podcast form, so it will be recorded and you can always listen to it later.
After struggling to record them , we (or I should say the Thomas part of “we” who did all the work) succeeded on our most recent episode , which features a dazzling interview with entrepreneur, former Salesforce executive, and now venture capitalist (VC) Scott Beechuk of Norwest Venture Partners.
Or, for your convenience, I’ve embedded the episode with Scott below.
See you Thursdays at 8:00 am Pacific for our future episodes. Block your calendar, please. And tell a friend!
# # #
 Clubhouse, like Snapchat, is built around a philosophy of ephemerality so recording is deliberately not a feature and the app seems to disable the iPhone’s recording ability as well. (The app also has other quirks, like refusing to connect to and play over my Bluetooth speaker.) That said, some people record rooms on Clubhouse and the protocol, which we follow, is to both put a red ball in the room title and announce that the room is being recorded.
 Ask Thomas about the gear he had to buy and how he’s now setup as a world-class podcaster. He’s got a pretty cool setup.
Thus far, we’ve had sessions with guests: Thomas; Dave; former Hyperion, Oracle and Planful EPM product leader Mark Bauer; and former Oracle and Salesforce product leader and Skyflow founder and CEO Anshu Sharma.
In response to both our experience and listener requests, we’re now starting to conceptualize these sessions as “podcasts recorded in front of a live studio audience” so we can get the best of both live audience engagement and Internet-scale reach. Ergo, we should shortly (hopefully starting with Anshu’s episode) be posting (potentially lightly edited) recordings of the sessions in podcast form. More later on that.
Which brings us to our next session, 4/22/21 at 8:00 AM Pacific, where we’ll be interviewing special guest, entrepreneur, ex-Salesforce product leader turned venture capitalist, Scott Beechuk, of Norwest Venture Partners. Scott and I worked together at Salesforce almost a decade ago and work together today with Bluecore. This should be a great session!
Areas that we plan to touch on:
What VCs look for in product teams
How to hire top product talent
How to accelerate the roadmap
How Scott made the transition from product leader to venture capitalist
What Scott takes from the world of music to the world of product
I’m Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on enterprise software startups. I am an executive-in-residence (EIR) at Balderton Capital and principal of my own eponymous consulting business.
I bring an uncommon perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of cloud EPM vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of NoSQL database provider MarkLogic, which we grew from zero to $80M over 6 years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including Bluecore, Cyral, FloQast, GainSight, MongoDB, Recorded Future, and Tableau.
I previously sat on the boards of Granular (agtech, acquired by DuPont), Aster Data (big data, acquired by Teradata), and Nuxeo (content services, acquired by Hyland), and Profisee (MDM, exited to Pamlico).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).