You can listen to the interview here. Because the sound quality isn’t great, I suggest listening to the interview while reading along with the full transcript here.
To me the themes remain the same:
It’s about a machine processable web as opposed to simply a human readable one
It’s about structuring data from pages so it can be used by programs
It’s then about integrating data from across multiple sites and/or inferencing across information from one or more sites
He’s a big believer that people should publish information (e.g., a catalog) in both HTML format for human viewing and RDF format for machine processing
RDF is all about triples, which go something like: object-1 property object-2 (e.g., Dave is-brother-of Fred, Dave is-son-of Judy).
Creating new knowledge then involves inferencing using these triples (e.g., knowing the two triples above you can induce that Fred is-son-of Judy)
Note that the whole “social graph” captured by Facebook or LinkedIn could easily be dynamically recreated if everyone had some universal profile that listed a bunch of friend-of-a-friend triples (Dave is-a-friend-of Tim, Dave is-a-friend-of Joe, …)
When I think “semantic web” I think about three things:
The concept: to make the web machine interpretable as opposed to simply machine deliverable.
A set of core technologies (e.g., RDF, OWL, SPARQL) which by and large have not taken off in the market.
Inferencing to create new information from the web itself. For example, if site A says that Bandit Kellogg is a Bernese Mountain Dog and site B says that Bernese Mountain Dogs eat socks, then you can induce that fact that Bandit Kellogg eats socks (which he does, voraciously).
Perhaps mine is a traditional or outdated view of the semantic web vision, but I’m not sure. See this post by Nitin Karandikar entitled The Promise of the Semantic Web for his take, which is similar to mine. (The post is based on an interview with Nova Spivack, CEO of Radar Networks, makers of Twine.)
When I look at Twine, I see more Web 2.0 technologies
Yes, it appears that Twine does automatic entity extraction (which they call Smart Tags) against things that are bookmarked. And they say they use a bunch of semantic web technologies inside the system to figure out relationships between the tags and between people and tags. Excerpt from the Read/WriteWeb:
Where Twine is differentiated from the likes of wikipedia is that its underlying data structure is entirely Semantic Web. Spivack told me that the following Semantic Web technologies are being used: RDF, OWL, SPARQL, XSL. Also he said that they plan to use GRDDL in the near future. Spivack had an interesting term for what Twine is doing with Semantic Web technologies, riffing off the Facebook Social Graph. Spivack is calling Twine a “Semantic Graph”, which he says will map relationships to both people and topics. So Twine’s Semantic Graph actually integrates the Social Graph.
I’d like offer more commentary on Twine but it seems their newfound popularity is impacting their website — I couldn’t successfully register for the invite-only Beta. When I clicked “register” it just hung forever. I’ll try again in a few weeks and if it works and if I get invited to the Beta, I’ll share some first-hand feedback.
I’m Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on enterprise software startups. I am an executive-in-residence (EIR) at Balderton Capital and principal of my own eponymous consulting business.
I bring an uncommon perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of cloud EPM vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of NoSQL database provider MarkLogic, which we grew from zero to $80M over 6 years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including Bluecore, FloQast, GainSight, Hex, MongoDB, Pigment, Recorded Future, and Tableau.
I currently serve on the boards of Cyber Guru (cybersecurity training), Jiminny (conversation intelligence), and Scoro (work management).
I previously served on the boards of Alation (data intelligence), Aster Data (big data), Granular (agtech), Nuxeo (content services), Profisee (MDM), and SMA Technologies (workload automation).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).