With all this karma pointing me towards Reykjavik, I sat down for a Zoom call the other day with the guy in question, Hjalmar (pronounced like Hallmark without the k) Gislason, founder and CEO of Grid. After being impressed with him and the tool, I decided to do a quick post to support their official launch, which is today.
Grid is pretty simple in essence. It’s not a reinvention of the spreadsheet. It’s not a replacement for the spreadsheet. It’s a layer atop spreadsheets, a no-code tool that lets spreadsheet users build interactive web documents using their spreadsheets as data sources and publish them on the web.
Here’s an example of what you can build using it in about two minutes. Among other things, it gives a whole new look to driver-based planning.
The company raised a $12M series A back in August, led by NEA. Congratulations to Grid on their official launch and best of luck to Hjalmar and the team going forward.
This means that the financial planning and analysis (FP&A) team at many companies is so busy doing other things that it doesn’t have time to focus on what it does best and where it can add the most value: analysis.
This begs the question: where did the A go? What are the other things that are taking up so much time? The answer: data prep and spreadsheet jockeying. These functions suck time away and the soul from the FP&A function.
Data-related tasks — such as finding, integrating, and preparing data — take up more than 2/3rds of FP&A’s time. Put differently, FP&A spends twice as much time getting ready to analyze data than it does analyzing it. It might even be worse, depending on whether periodic and ad hoc reporting is included in data-related task or further carved out of the 28% of time remaining for analytics, as I suspect it is.
It’s not just finance who loves spreadsheets. The business does do: salesops, marketingops, supply chain planners, professional services ops, and customer support all love spreadsheets, too. When I worked at Salesforce, we had one of the most sophisticated sales strategy and planning teams I’ve ever seen. Their tool of choice? Excel.
This comes back to haunt finance in three ways:
Warring models, for example, when the salesops new bookings model doesn’t foot to the finance one because they make different ramping and turnover assumptions. These waste time with potential endless fights.
Non-integrated models. Say sales and finance finally agree on a bookings target and to hire 5 more salespeople to support it. Now we need to call marketing to update their leadgen model to ensure there’s enough budget to support them, customer service to ensure we’re staffed to handle the incremental customers they sign, professional services to ensure we’re have adequate consulting resources, and on and on. Forget any of these steps and you’ll start the year out of balance, with unattainable targets somewhere.
Excel inundation. FP&A develops battle fatigue dealing with and integrating some many different versions of so many spreadsheets, often late and night and under deadline pressure. Mistakes gets made.
So how can prevent FP&A from being run over by these forces? The answer is to automate, automate, and integrate.
Automate data integration and preparation. Let’s free up time by use software that lets you “set and forget” data refreshes. You should be able to setup a connector to a data source one, and then have it automatically run at periodic intervals going forward. No more mailing spreadsheets around.
Automate periodic FP&A tasks. Use software where you can invest in building the perfect monthly board pack, monthly management reports, quarterly ops review decks, and quarterly board reports once, and then automatically refresh it every period through these templates. This not only free up time and reduces drudgery; it eliminates plenty of mistakes as well.
Integrate planning across the organization. Move to a cloud-based enterprise performance platform (like Host Analytics) that not only accomplishes the prior two goals, but also offers a modeling platform that can be used across the organization to put finance, salesops, marketingops, professional services, supply chain, HR, and everyone else across the organization on a common footing.
Since the obligatory groundwork in FP&A is always heavy, you’re not going to succeed in putting the A back in FP&A simply by working harder and later. The only way to put the A back in FP&A is to create time. And you can do that with two doses of automation and one of integration.
I’m Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on enterprise software startups. I am an executive-in-residence (EIR) at Balderton Capital and principal of my own eponymous consulting business.
I bring an uncommon perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of cloud EPM vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of NoSQL database provider MarkLogic, which we grew from zero to $80M over 6 years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including Bluecore, Cyral, FloQast, GainSight, MongoDB, Recorded Future, and Tableau.
I previously sat on the boards of Granular (agtech, acquired by DuPont), Aster Data (big data, acquired by Teradata), and Nuxeo (content services, acquired by Hyland), and Profisee (MDM, exited to Pamlico).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).