After struggling to record them , we (or I should say the Thomas part of “we” who did all the work) succeeded on our most recent episode , which features a dazzling interview with entrepreneur, former Salesforce executive, and now venture capitalist (VC) Scott Beechuk of Norwest Venture Partners.
Or, for your convenience, I’ve embedded the episode with Scott below.
See you Thursdays at 8:00 am Pacific for our future episodes. Block your calendar, please. And tell a friend!
# # #
 Clubhouse, like Snapchat, is built around a philosophy of ephemerality so recording is deliberately not a feature and the app seems to disable the iPhone’s recording ability as well. (The app also has other quirks, like refusing to connect to and play over my Bluetooth speaker.) That said, some people record rooms on Clubhouse and the protocol, which we follow, is to both put a red ball in the room title and announce that the room is being recorded.
 Ask Thomas about the gear he had to buy and how he’s now setup as a world-class podcaster. He’s got a pretty cool setup.
The SaaShimi podcast just dropped the first two episodes of its second season and I’m back speaking with PNC Technology Finance banker Aznaur Midov, this time discussing some of the key difference between private equity (PE) and venture capital (VC) when it comes to philosophy, business model, portfolio company engagement, diligence, and exit processes. You can check out the entire podcast on the web here or this episode on Spotify or Apple podcasts.
I’ve also embedded it below:
Dave Kellogg on SaaShimi Discussing Differences between Private Equity and Venture Capital.
If you missed it and/or you’re otherwise interested, on my prior appearance we did a pretty darn comprehensive overview of SaaS metrics, available here on Apple podcasts and here on Spotify.
I’ve embedded this episode as well, below:
Dave Kellogg on SaaShimi with a Comprehensive Overview of SaaS Metrics.
Thanks Aznaur for having me. I think he’s created a high quality, focused series on SaaS.
Just a quick post to plug my upcoming appearance on a podcast / live interview hosted by PMM Hive, a product marketing community that was recently launched by my old friend and colleague Crispin Read, and that’s already loaded with some superb product marketing content. Check it out.
I’m excited about this session both because it’s one of my favorite topics and because Crispin is one of my favorite marketers. The topic is critical because too many marketers (and CEOs) hit rewind/play on their last successful experience without considering their situation and the marketing strategy that should support it. Crispin’s great because he’s world-class at messaging and positioning, sharp as a tack, enjoys what we’ll call “spirited debate,” and has a dry English sense of humor that keeps things not only interesting, but fun.
The session is on July 8, 2020 at 9:00 California time. You can register here if interested. Playback should be available after the event if you’re interested and can’t make it.
I’m pleased to announce that I was recently featured in a six-part SaaS podcast mini-series on SaaShimi hosted by Aznaur Midov, VP at PNC Technology Finance Group, a debt provider who works primarily with private equity (PE) firms for SaaS buyouts, growth capital, and recapitalizations.
Let’s talk first about the mini-series. It’s quite a line-up:
Now, let’s talk about my episode. The first thing you’ll notice is Aznaur did the interviews live, with a high-quality rig, and you can hear it in the audio which is much higher quality than the typical podcast.
In terms of the content, Aznaur did his homework, came prepared with a great set of questions in a logical order, and you can hear that in the podcast. His goal was to do an interview that effectively functioned as a “SaaS Metrics 101” class and I think he succeeded.
Here is a rough outline of the metrics we touched on in the 38-minute episode:
ARR vs. ACV (annual recurring revenue vs. annual contract value)
I’m Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on enterprise software startups. I am an executive-in-residence (EIR) at Balderton Capital and principal of my own eponymous consulting business.
I bring an uncommon perspective to startup challenges having 10 years’ experience at each of the CEO, CMO, and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of cloud EPM vendor Host Analytics, where we quintupled ARR while halving customer acquisition costs in a competitive market, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of NoSQL database provider MarkLogic, which we grew from zero to $80M over 6 years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues. I started my career in technical and product marketing positions at Ingres and Versant.
I love disruption, startups, and Silicon Valley and have had the pleasure of working in varied capacities with companies including Bluecore, Cyral, FloQast, GainSight, MongoDB, Recorded Future, and Tableau.
I previously sat on the boards of Granular (agtech, acquired by DuPont), Aster Data (big data, acquired by Teradata), and Nuxeo (content services, acquired by Hyland), and Profisee (MDM, exited to Pamlico).
I periodically speak to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Études Commerciales de Paris (HEC).