Tag Archives: podcast

The SaaS Product Power Breakfast Now Available in Podcast Form

As many of you know, Thomas Otter and I have been hosting a weekly Clubhouse room on Thursdays at 8:00 am Pacific which we’re calling The SaaS Product Power Breakfast (TSPPB).

After struggling to record them [1], we (or I should say the Thomas part of “we” who did all the work) succeeded on our most recent episode [2], which features a dazzling interview with entrepreneur, former Salesforce executive, and now venture capitalist (VC) Scott Beechuk of Norwest Venture Partners.

Thus, we are now starting to release the recordings as a podcast, The SaaS Product Power Breakfast podcast.  Think of it like a TV show filmed in front of live studio audience.  You can also find it on podbean here.

Or, for your convenience, I’ve embedded the episode with Scott below.

 

See you Thursdays at 8:00 am Pacific for our future episodes.  Block your calendar, please.  And tell a friend!

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Notes

[1] Clubhouse, like Snapchat, is built around a philosophy of ephemerality so recording is deliberately not a feature and the app seems to disable the iPhone’s recording ability as well.  (The app also has other quirks, like refusing to connect to and play over my Bluetooth speaker.)  That said, some people record rooms on Clubhouse and the protocol, which we follow, is to both put a red ball in the room title and announce that the room is being recorded.

[2] Ask Thomas about the gear he had to buy and how he’s now setup as a world-class podcaster.  He’s got a pretty cool setup.

My Two Appearances on the SaaShimi Podcast: Comprehensive SaaS Metrics Overview and Differences between PE and VC

The SaaShimi podcast just dropped the first two episodes of its second season and I’m back speaking with PNC Technology Finance banker Aznaur Midov, this time discussing some of the key difference between private equity (PE) and venture capital (VC) when it comes to philosophy, business model, portfolio company engagement, diligence,  and exit processes.  You can check out the entire podcast on the web here or this episode on Spotify or Apple podcasts.

I’ve also embedded it below:

Dave Kellogg on SaaShimi Discussing Differences between Private Equity and Venture Capital.

 

If you missed it and/or you’re otherwise interested, on my prior appearance we did a pretty darn comprehensive overview of SaaS metrics, available here on Apple podcasts and here on Spotify.

I’ve embedded this episode as well, below:

Dave Kellogg on SaaShimi with a Comprehensive Overview of SaaS Metrics.

 

Thanks Aznaur for having me.  I think he’s created a high quality, focused series on SaaS.

Appearance on the CFO Bookshelf Podcast with Mark Gandy

Just a quick post to highlight a recent interview I did on the CFO Bookshelf podcast with Mark Gandy.  The podcast episode, entitled Dave Kellogg Address The Rule of 40, EPM, SaaS Metrics and More, reflects the fun and somewhat wandering romp we had through a bunch of interesting topics.

Among other things, we talked about:

  • Why marketing is a great perch from which to become a CEO
  • Some reasons CEOs might not want to blog (and the dangers of so doing)
  • A discussion of the EPM market today
  • A discussion of BI and visualization, particularly as it relates to EPM
  • The Rule of 40 and small businesses
  • Some of my favorite SaaS operating metrics
  • My thoughts on NPS (net promoter score)
  • Why I like driver-based modeling (and what it has in common with prime factorization)
  • Why I still believe in the “CFO as business partner” trope

You can find the episode here on the web, here on Apple Podcasts, and here on Google Podcasts.

Mark was a great host, and thanks for having me.

Upcoming PMM Hive Interview, Marketing Strategy in Hot vs. Cold Markets

Just a quick post to plug my upcoming appearance on a podcast / live interview hosted by PMM Hive, a product marketing community that was recently launched by my old friend and colleague Crispin Read, and that’s already loaded with some superb product marketing content.  Check it out.

I’m excited about this session both because it’s one of my favorite topics and because Crispin is one of my favorite marketers.  The topic is critical because too many marketers (and CEOs) hit rewind/play on their last successful experience without considering their situation and the marketing strategy that should support it.  Crispin’s great because he’s world-class at messaging and positioning, sharp as a tack, enjoys what we’ll call “spirited debate,” and has a dry English sense of humor that keeps things not only interesting, but fun.

The session is on July 8, 2020 at 9:00 California time.  You can register here if interested.  Playback should be available after the event if you’re interested and can’t make it.

Hope to see you there!

Kellblog on SaaS Metrics, A Comprehensive Introduction Podcast

I’m pleased to announce that I was recently featured in a six-part SaaS podcast mini-series on SaaShimi hosted by Aznaur Midov, VP at PNC Technology Finance Group, a debt provider who works primarily with private equity (PE) firms for SaaS buyouts, growth capital, and recapitalizations.

Let’s talk first about the mini-series.  It’s quite a line-up:

  • A Brief History of SaaS with Phil Wainewright, co-founder of Diginomica and recognized authority on cloud computing.
  • Key SaaS Metrics with me.
  • Building a Sales Org with Jacco van der Kooij, founder and CEO of Winning by Design
  • Building a Marketing Org with my old friend Tracy Eiler, CMO at InsideView and author of Aligned to Achieve, a book on aligning sales and marketing.
  • Building a Customer Success Org with Ed Daly, SVP of Customer Success and Growth at Okta.
  • Raising Capital with my friend Bruce Cleveland, partner at Wildcat Ventures and former operational executive at Oracle and Siebel.

The series is available on RedCircle, Apple podcasts, and Spotify.

Now, let’s talk about my episode.  The first thing you’ll notice is Aznaur did the interviews live, with a high-quality rig, and you can hear it in the audio which is much higher quality than the typical podcast.

In terms of the content, Aznaur did his homework, came prepared with a great set of questions in a logical order, and you can hear that in the podcast.  His goal was to do an interview that effectively functioned as a “SaaS Metrics 101” class and I think he succeeded.

Here is a rough outline of the metrics we touched on in the 38-minute episode:

  • ARR vs. ACV (annual recurring revenue vs. annual contract value)
  • ARR vs. MRR (ARR vs. monthly recurring revenue)
  • TCV (total contract value)
  • RPO (remaining performance obligation)
  • Bookings
  • Average contract duration (ACD)
  • Customer acquisition cost
  • Customer acquisition cost (CAC) ratio
  • CAC Payback Period
  • Renewal and churn rates
  • ARR- vs. ATR-based churn rates (ATR = available to renew)
  • Compound vs. standalone metrics
  • Net dollar expansion rate (NDER)
  • Survivor bias in churn rates
  • The problem with long customer lifetimes (due to low churn rates)
  • LTV/CAC (LTV = lifetime value)
  • Net promoter score (NPS)
  • The loose correlation between NPS and renewals
  • Intent to renew
  • Billings
  • Services gross margin
  • Cash burn rate
  • The investor vs. the operator view on metrics