Tag Archives: podcasts

Appearance on the “Yes, And Marketing” Podcast

A few days ago, Steve Pockross released a new episode of his Yes, And Marketing podcast on which he interviews a series of “eclectic and enlivening” marketers where “your weird shower thoughts and disparate liberal arts references take a road trip.” I was last week’s featured guest, and I don’t think the episode fails to deliver on its rather unusual promise.

Steve posted a nice summary of the session which lays out the topics we discussed including:

  • A rambling introduction where we talked about the Grateful Dead as related to marketing and business models, the philosophy of math and Russell’s paradox, the linkage between mysticism and quantum mechanics, the art of the proper French dinner, an unlikely similarity between geophysics and marketing (inverse problems), the quote from A Christmas Carol that most applies to upwardly mobile CMOs (“mankind was my business”), Gad Elmaleh, The Three-Body Problem trilogy, and stuff like that.
  • Imposing simplicity, a critical duty for all marketers
  • The two archetypal marketing messages, Bags Fly Free and Soup is Good Food.
  • Long vs. short copy and how to correctly apply David Ogilvy’s “long copy sells” adage.
  • Content marketing, and when to write C+ deliverables vs. A+ deliverables, and how to be explicit about that in planning.  (Lest you end with straight Bs.)
  • What to look for in a CMO for a startup, particularly if they’re potentially joining from a large company and you’re worried they may struggle in a startup environment.
  • Aligning sales and marketing, a perennial favorite topic, but this time both from the CMO and the individual marketer perspective.
  • The importance of rigorous definitions in messaging, and how you can use them to turn gray messages into black-and-white messages.
  • Walking the benefits stack by repeatedly asking “so what?” and not being afraid to do so.
  • Never forgetting the kiss, i.e., the ultimate benefit from the point of view of the customer, in your marketing.

Thanks to Steve for having me, to Crispin Read for referring me (his episode is well worth a listen), and to all of you who find the time to listen.  While I’ve been doing a  lot of podcast interviews of late, like the Grateful Dead, I promise that each show is different.  And this one’s a barn burner.

Appearance on the AI and the Future of Work Podcast with Dan Turchin

ai and future of workI’m happy to announce that I was recently interviewed on the AI and the Future of Work podcast, hosted by Dan Turchin, Founder and CEO of PeopleReign, and formerly of Astound.ai, Big Panda, ServiceNow, and Aeroprise.  Dan’s a great technologist, entrepreneur, and visionary so I was happy to sit down with him for this wide-ranging, twenty-five minute chat.

On the podcast, we discuss:

  • A bit of my career history and background
  • How COVID-19 will change work in Silicon Valley
  • Innovation beyond Silicon Valley (one of my favorite topics, given my five years in Europe.)
  • The one most important SaaS metric.  (Hint:  LTV/CAC.)
  • The most misunderstood SaaS metric.  (I can’t remember what I said, but I should have said CAC Payback Period.)
  • A prediction about a workplace activity that is outrageous today but could be commonplace in the future.  (I said salary transparency after struggling a bit.  I suppose face masks and elbow bumps would have been an easier answer.)
  • Thoughts on the best software cultures.  (Keyword:  winning.)
  • My advice to my younger self.  (“Put your hands in the air and step away from the keyboard,” in reference to the various troubles I’ve caused myself over email when I should have either said nothing or called.)

The link to the podcast episode is here.  I hope you get a chance to listen to it and enjoy it if you do.  Thanks for having me Dan.

Appearance on the Twenty Minute VC: Financing Thoughts, The Private Equity Sales Process, and More

Today famed venture capital podcaster and now venture capitalist at StrideVC, Harry Stebbings, released a new episode of the Twenty Minute VC podcast with me as his guest.  (iTunes version here.)

dk harry 500

Harry’s interview was broad-ranging, covering a number of topics including:

  • Financing lessons I’ve learned during prior bubble periods and, perhaps more importantly, bubble bursts.
  • The three basic types of exits available today:  strategic acquirer, old-school private equity (PE) squeeze play, and new-school PE growth and/or platform play.
  • A process view of exiting a company via a PE-led sales process, including discussion of the confidential information memorandum (CIM), indications of interest (IOIs), management meetings, overlaying strategic acquirers into the process, and the somewhat non-obvious final selection criteria.

The Soundcloud version, available via any browser is here.  The iTunes version is here.  Regardless of whether you are interested in the topics featured in this episode, I highly recommend Harry’s podcast and listen to it myself during my walking and/or driving time.

Oh, and if you like the content in this episode, don’t miss my first appearance on the show.