Check out this post by Gawker Media’s Nick Denton entitled A 2009 Internet Media Plan. It’s a publisher’s wake-up call and the Sequoia RIP Good Times presentation rolled together, all in one. Valleywag, itself a Gawker property, entitled its story about the post Publishers are Sleeping their Way to Extinction (supposedly the draft 1 title, according to them).
Denton offers six pieces of advice for (largely consumer-oriented publishers) the future:
- Get out of advertiser-averse categories, e.g., politics
- Renegotiate vendor contracts
- Consolidate titles
- Move more offshore
- Implement variable compensation plans
- Deliver more value for marketers
