Frequently Asked Questions

Does anyone write the blog for you?
Nope. It’s not that easy to come up with this stuff.  The blog is written by me and me alone.  Once in a while I may include a guest post, but it will be clearly labeled as such.  There is no ghostwriting.

Does the blog represent the official view of your employer?
No.  Opinions expressed are mine and either not necessarily or simply not those of my employer.  When I have chosen to work at (or with) a given company, you should expect that I may frequently have a de facto pro-company viewpoint.

Do you work with and/or invest in other companies that you might write about and/or might otherwise influence your views?
Yes, in four categories:

  • First, I own shares and/or options in the companies at which I work or have recently worked (e.g., MarkLogic, Salesforce, Host Analytics).
  • Second, by virtue of advisory and/or angel investing work, I own shares directly or indirectly in companies including Alation, Breezeworks, Cloudability, GainSight, Granular, MongoDB, Nuxeo, NodeSource, and Tableau.
  • Third, I am also an investor in a several venture capital funds so I indirectly own shares in numerous startups.
  • Fourth, I am usually invested in the stock market and may directly or indirectly own long and/or short positions in technology companies.

Do you compete with the companies you analyze?
Yes, but not always.  Often the reason I know a lot about a company is that I either historically competed, or are currently competing, with them.  So while there are times when I’m in pure / macro market analysis mode, at other times I may be writing about vendors and markets that are closer to home.

Will the blog always be factually correct?
The blog is a mix of opinion and my recollection of historical fact. Like my wife, I assume that my opinions are not always correct and that my recollection of facts is fallible. So feel free to disagree with my opinions and to let me know when you think I’ve gotten a fact wrong. While I do not commit to any updates, revisions, or corrections, I do try to make them when I’m convinced that I’ve made an error.

Do you have any driving philosophies behind what you post?
Yes. I try to pick issues where I have a pretty strong opinion.  That opinion may not prove correct over time and I may change that opinion over time — perhaps in direct response to comments from readers.  Healthy debate (and interesting editorial) starts not with fence-sitting, but with taking a position and arguing for it.  As they used to say at Gartner back when they used to assign probabilities to research notes:  if you’re going to assign a prediction a probability of 0.5, then don’t bother to write the note.

Is the blog subject to copyright and other conditions / protections?
Yes. This blog is copyright (c) Dave Kellogg from year 2005 to date, and is protected via a Creative Commons license agreement. See the blog footer for the formal notice and a link to a summary of the agreement, which in turns includes a link to the full agreement.

What’s your comment policy?

I reserve the right to disallow, moderate, edit and delete comments. While I will try to be selective about invoking that right, I may delete or hide comments that I deem undesirable for any reason (e.g., flames, competitors seeking publicity, ad hominem attacks). The more your comment is logical and on-topic the more likely it will stand.

Do you revise and/or delete posts?
Yes. From time to time, I revise posts and/or delete them. Typically, I do this in response to comments, to correct errors, to focus my writing, or simply to change tone. Often, I’ll revise a post numerous times in its first hour of life to correct errors and tighten the writing. Sometimes, I remove posts because I’ve changed my mind about an issue, I think the post is dated and no longer relevant, or simply because I no longer want the post on the blog.

Feed and/or email subscribers should take note:  if you want to see the current official version of any post, you should come back to the blog and find it. Sometimes, but not always, I will note revisions at the top or bottom of the post.

Sometimes you talk about company financials; are you a financial analyst?
No. I am not a financial analyst. I am a executive analyzing the market and while I consider myself a pretty good finance guy, I am most certainly not a financial analyst. I include financial analysis when I think it’s relevant to understanding a company or a market. I do not make buy and sell recommendations on stocks, people should not buy or sell stocks based on my analysis, and — as noted above — I may directly or indirectly hold positions in the companies I discuss.

Suppose I try one of your ideas and nevertheless wreck my company?
First, if that happens, sorry, but that (i.e., “sorry”) is the extent of my liability. The blog is provided for informational purposes only and while it will hopefully stimulate your thinking, you run your company — not me.  The blog is not professional services, business consulting, or financial advice.  I disclaim liability as per the license agreement.

Do you have a Feedburner feed?
Yes. It’s

Can I contact you over email if I have a question?
Yes. Please contact me at davekellogg at mail-dot-com.  (Note, that’s mail-dot-com, not gmail-dot-com.)

23 responses to “Frequently Asked Questions

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  4. Lurking Variable

    I believe you misspelled “ad hominem” when you said you would delete “ad homineN attacks”. Therefore all your other FAQ items must be wrong.

    (waiting to see if you delete this post :-)

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