Just a quick post to highlight that Exit Five has published the audio from my presentation at their recent leadership retreat. The presentation was entitled How To Be the CMO Everyone Wants To Work With, and the audio is about an hour long. Exit Five founder Dave Gerhardt published it
There's a question I've been mulling for a while now, and I think it's time to write it down: when is it okay to use generative AI in a given business context, and when does it cross a line? I'll focus on
I recently read The Magic Box Paradigm by Ezra Roizen. It's self-published, was first released in 2016 [1] , and you won't find it on most startup reading lists. The writing is uneven and inconsistent. The metaphors are weird. There are too many TLAs (three-letter acronyms). Nevertheless,
I'm a big fan of Dave Gerhardt and the Exit Five marketing community he has built. While I have always liked the idea of peer-networking communities, I think they change from vitamin to painkiller in times of rapid change. Why? Because the playbooks haven't been written
When the auto industry was being decimated and jobs offshored to Japan, many of us instinctively reached for our college economics textbook and started thinking about fish and coconuts — the example Paul Samuelson used to explain David Ricardo’s theory of comparative advantage in international trade. Well, if Japan is
Something fun happened today. A reader reached out who had been digging through my early-2000s and 2010s posts trying to understand the history of the software industry. That immediately got my attention because I love people who study history. It’s the best way to understand the present. And a
[This article was previously published in the Topline newsletter; see notes.] The idea was always that, once at scale, software companies could print money. With SaaS, revenue recurred. If you could buy a dollar of annual recurring revenue (ARR) for one, or even two, dollars, then why not buy a
I did this analysis last year and it became a popular post, so I figured I'd do the same retrospective today. Following are the ten most-read Kellblog posts in 2025, regardless of the year in which they were written -- and it includes some golden oldies. 1. What
Today, we continue my annual tradition of making ten predictions for the coming year while reviewing my ten predictions for the prior one. As always, I’ll remind you of some disclaimers: (a) don't view this as investment advice or anything resembling it, (b) while I generally avoid
The first time I heard the Grateful Dead was in the smoking area of my high school. (Yes, high schools had smoking areas in the 1970s.) Someone had brought in a boom box and was playing Wharf Rat, the chorus emerging like an uplifting prayer: "I'll get
How could I not love a marketing book that says -- on page one -- that "great marketing makes sales easier”? That's long been a mantra of mine, the North Star that drove my marketing career, and it served me well for many decades. Today, I'
Why your messaging needs a number written for the buyer, not for you. Musical theater offers a surprisingly useful lesson for B2B marketers: the “I want”song. Nearly every musical features an "I want" song third or fourth in the score, after we've been introduced to