As a marketing guy turned CEO, I have the relatively rare experience of having seen marketing from inside the organization as well as from above it. Yesterday, the SV Forum Marketing SIG invited me to give a presentation where I discussed marketing from the CEO’s perspective.
I’ve embedded the slides below for your viewing pleasure.
I’m Dave Kellogg, advisor, director, blogger, and podcaster. I am an EIR at Balderton Capital and principal of my own eponymous consulting business.
I bring an uncommon perspective to enterprise software, having more than ten years’ experience in each of the CEO, CMO, and independent director roles in companies from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of Host Analytics, where we quintupled ARR while halving customer acquisition costs, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of MarkLogic, which we grew from zero to $80M over six years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues.
I love disruptive startups and and have had the pleasure of working in varied capacities with companies including Bluecore, FloQast, Gainsight, Hex, Logikcull, MongoDB, Pigment, Recorded Future, Tableau, and Unaric.
I currently serve on the boards of Cyber Guru, Light, Scoro, TechWolf, and Vic.ai. I have previously served on boards including Alation, Aster Data, Granular, Nuxeo, Profisee, and SMA Technologies.
Listen to The Metrics Brothers
Contact Dave
Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Love the first picture hahahah!
My laugh of the day came from the lower right of your “people quadrant” slide.
I have had many conversations on this topic with CEOs through the years, Dave. I think your deck frames & summarizes those discussions quite well. My favorite quip in response to the question “How many new clients will we get if we do ” used to be “GM doesnt advertise its cars during the Super Bowl on the basis of thinking people will run out and buy a car at halftime.” But I decided to stop using that one after the bailout.
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