I decided to take a quick break from SaaS metrics after doing a matched set of conference presentations in the past two months (strategic at SaaStr Annual and tactical at SaaS Metrics Palooza) — and that’s not to mention starting the SaaS Talk podcast with my “metrics brother” Ray Rike.
So I thought I’d take a moment, switch gears, and go back to my roots by talking not just about marketing, but product marketing at the upcoming SaaStock conference in Dublin. I thought I could add the most value by educating people on this often-misunderstood function that is always important, but can be particularly critical in the early days of building a SaaS company.
My session, entitled What Founders Need To Know About Product Marketing, will be on Tuesday, October 17th on the Scale Stage at 2:20pm. In the session, we’ll discuss four key questions:
- What is product marketing?
- How do you know if someone is good at product marketing?
- To whom should product marketing report?
- How can you support product marketing?
If you’re a founder, any C-level executive, product leader or manager, or heck, even a product marketer yourself, I hope you’ll be able to attend this session. Either way, I’ll post my slides shortly after the presentation and SaaStock usually makes a video generally available a bit after the show.
See you there.