About two weeks ago I spoke at SaaStr Annual 2021, giving a presentation entitled A CEO’s Guide to Marketing, which discusses why marketing is sometimes seen as a dark art and then discusses 5 things that every CEO (and startup exec) should know about marketing in order to work best with the marketing team.
The slides from that session are here. Below please find a video captured as part of the Stage A stream. I start presenting at 8:01 and go for 30 mins.
Thanks for watching!
I’m Dave Kellogg, advisor, director, blogger, and podcaster. I am an EIR at Balderton Capital and principal of my own eponymous consulting business.
I bring an uncommon perspective to enterprise software, having more than ten years’ experience in each of the CEO, CMO, and independent director roles in companies from zero to over $1B in revenues.
From 2012 to 2018, I was CEO of Host Analytics, where we quintupled ARR while halving customer acquisition costs, ultimately selling the company in a private equity transaction.
Previously, I was SVP/GM of the $500M Service Cloud business at Salesforce; CEO of MarkLogic, which we grew from zero to $80M over six years; and CMO at Business Objects for nearly a decade as we grew from $30M to over $1B in revenues.
I love disruptive startups and and have had the pleasure of working in varied capacities with companies including Bluecore, FloQast, Gainsight, Hex, Logikcull, MongoDB, Pigment, Recorded Future, Tableau, and Unaric.
I currently serve on the boards of Cyber Guru, Scoro, TechWolf, Vic.ai, and Widewail. I have previously served on the boards of Alation, Aster Data, Granular, Nuxeo, Profisee, and SMA Technologies.
Kellblog by Dave Kellogg is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
WOW – that was superb. Thanks Dave.
Thanks Rick!
This is a great overview Dave… well done. Another point I’d make to your readers is you may not need a CMO… just yet! A lot of companies that are under 10M ARR could benefit more from a killer Senior Director with a CMO advisor. It’s key to know what type of marketing leader is needed …and also making sure they fit the growth stage.
Great point and thanks for watching!