About two weeks ago I spoke at SaaStr Annual 2021, giving a presentation entitled A CEO’s Guide to Marketing, which discusses why marketing is sometimes seen as a dark art and then discusses 5 things that every CEO (and startup exec) should know about marketing in order to work best with the marketing team.
The slides from that session are here. Below please find a video captured as part of the Stage A stream. I start presenting at 8:01 and go for 30 mins.
Thanks for watching!