Web 2.Over?

I heard this soundbite today (pronounced “web two dot over”) as Silicon Valley’s response to the crisis in the financial markets, declining consumer spending, and the imminent recession.

In many ways, I think it’s true.

  • Many of the previously-unconstrained-by-revenue web 2.0 startups are in for a reality check.

However, in many ways, I think the Web 2.0ver assertion is not true at all. In fact, it almost misses the point. While a swarm of eyeball-catching, oddly-named, twenty-something-led startups may get obliterated, that wasn’t the point of web 2.0 (outside venture circles, at least). To me, web 2.0 was, is, and will remain, an important collection of concepts that will endure:

  • A read/write web, where we can participate, update, annotate, comment, link, tag, etc
  • A social web, where there is awareness of relationships that can be leveraged appropriately
  • User-generated content, which is here to stay and, in fact, always has been (think: radio call-in shows, Kids Say the Darndest Things, or America’s Funniest Home Videos)
  • The use of the web for communication and entertainment. People are natural communicators. We will always adapt our tools to that fundamental need.
  • A personalized web, that understands what we like and how we like to get it

These concepts — and others — came with web 2.0, and perhaps despite the illness of the hosts who brought them, they are most certainly not web 2.0ver.

The Semantic Web Pitch by Nova Spivack

Nova Spivack, founder and (I think) CEO of Radar Networks / Twine (see prior post here), entrepreneur, blogger, and grandson of management legend Peter Drucker, is often described as head salesperson for the semantic web / web 3.0.

Here is the video of Nova giving a presentation on the semantic web at the recent Next Web conference in Amsterdam. It’s ~45 minutes, but well worth watching.

My favorite quotes:

  • “Let’s turn the web from something that is more like a file system into something that’s more like a database.” (Hallelujah!)
  • “The web is the database. We’re turning the web into a database. We’re making the world wide database.”
  • “Keyword search has reached its limit. It’s not going to get better. It’s going to get worse.”

Nova Spivack at The Next Web Conference 2008 from Boris Veldhuijzen van Zanten on Vimeo.

Thanks to Daniel Tunkelang for blogging about this.

The Frugal Future

Thanks to Alex Moissis for passing along a link to the following presentation in a comment on my previous post (Nobody Knows) on the current financial crisis. I thought the presentation was so good, so insightful, and so statistics-packed, that I’d share it here.

And lest I accidentally end up a financial blogger, I’ll remind you that I rather presciently wrote this post on the real estate roller coaster in April of this year.

The Frugal Future

View SlideShare presentation or Upload your own. (tags: economy meltdown)

Intrade Prediction Markets

I’m seeing increasing blogosphere references to Intrade prediction markets, so I thought I’d cruise over to intrade.com and have look. I first heard of the idea of using prediction markets in business over a decade ago from amateur economist and Business Objects co-worker Timo Elliott.

While I found the idea intriguing, Timo was way ahead of this time. In those days no “serious” business person would use anything “as random as a market” to do something important, like forecast sales. But inexplicably those same serious people were seemingly happy to have a market set a price for a share of their stock.

In any case, the whole concept was legitimized with the publication of The Wisdom of Crowds in 2004 and, seemingly overnight, using markets for predictors of all things became rather mainstream. Towards that end, businesses like Intrade appeared, allowing you to effectively buy and sell futures contracts in events, such as:

  • Will the Higgs boson be observed in 2008?
  • Will Obama win the presidency?
  • Will there be a magnitude 9.0 earthquake this year?
  • And most of all, will there be a recession in 2009?

Let’s see what Intrade has to say. On the boson, you can buy a contract that says it will be observed before the end of 2008 for only $2. (If the event happens by the date, the contract is worth $100; if it doesn’t, it expires worthless.) The price has plummeted due to the shutdown of the large Hadron collider.


On the presidential race, it seems as if the economic crisis has been good for Obama.


On the possibility of a magnitude 9.0 earthquake striking before the end of this year, while they’re only trading for $4, I’m still selling since there have only been four magnitude 9+ quakes in the last 118 years. You can buy or sell the contracts on Intrade. If you sold these at $4, the most you can make is $4/contract when it (hopefully) expires worthless on 12/31/08. By the way, buying a contract for $4 that pays $100 if an event occurs represents 24:1 odds (remember you get your bet back), which is actually quite consistent with the history (118/4 = 29.5). But remember 5/6th of the year is already past.


Finally, on whether they’ll be a recession in 2009, that contract costs nearly $80 and will deliver $100 if it happens, implying odds of 1:4. Note, that’s not 4:1, but 1:4 — i.e., a fairly certain outcome in the minds of the betters.

To SaaS or Not To SaaS: That is the Question

[Revised, rewritten, and replacing a post from yesterday]

One question we encounter with our Information and Media customers is whether they should buy MarkLogic Server and build an application on top of it, or use a SaaS offering (which may or may not be based on MarkLogic) and effectively rent the use of an application to meet their online publishing needs.

The primary arguments in favor of the rent (SaaS) approach are:

  • You get up and running faster because you’re renting the use of an existing application
  • You have lower up-front fees because you need neither to build your application nor buy the hardware/software platform on which to run it
  • You can focus on what matters because you are liberated from the nitty-gritty of building and deploying production systems

The primary arguments in favor of the build approach are:

  • You create a unique offering which you can use to differentiate from your competition
  • Your costs are potentially lower over the mid-term (SaaS’s relatively high annual payments reverse the initial savings over a few years; if you don’t believe me, remember that Wall Street values a dollar of SaaS revenue at about 2-3x a dollar of perpetual revenue)
  • You create a strategic platform on which you build future applications, reducing the marginal cost of experimentation and new product development

To me, SaaS is not a religious issue; it’s a practical one.

While we typically sell our software on a perpetual license basis, we nevertheless are a big user of SaaS solutions at Mark Logic. We happily use Salesforce and somewhat less happily use Netsuite. I was also a champion of bringing Salesforce into Business Objects, where we became one of their earliest, large enterprise customers. (As I told IT at the time: if you won’t treat me as a customer, then I’ll go find someone who will.)

Turning back to the question of publishers and SaaS, like most questions in business, the answer should derive from strategy.

  • If you are trying to compete solely on the basis of your proprietary content, then you should consider a “rent” strategy.
  • If you are trying to compete on the basis of mixing content and its delivery mechanism, then should consider a “buy” strategy.
  • If you are in between, then you’ll need to figure out where you are on the continuum and what you’re willing to trade for what.

As I always say, there are two things that money can’t buy: love and competitive advantage. Applied here, if you can rent a solution then your competitor down the street can rent it, too, and no amount of application configuration is going to result in competitive advantage (or disadvantage) for either of you.

What does this mean? It means that SaaS is great for what Geoffrey Moore calls “context” and rotten for what he calls “core.” Excerpt from the referred page:

Core – See Core/context analysis
Any activity which creates sustainable differentiation in the target market resulting in premium prices or increased volume. Core management seeks to dramatically outperform all competitors within the domain of core.

Context – See Core/context analysis
Any activity which does not differentiate the company from the customers’ viewpoint in the target market. Context management seeks to meet (but not exceed) appropriate accepted standards in as productive a manner as possible.

That’s why we happily use Salesforce and Netsuite at Mark Logic — we aren’t trying to differentiate on the basis of our accounts receiveable or pipeline management systems. (We are trying to differentiate on technology, market focus, and services excellence.)

So, for publishers

  • The more your basis of competition is ownership of a proprietary content set, the more delivery becomes context, and the more you should consider SaaS
  • The more your basis of competition is (1) uniting your content with other content, (2) delivering content in unique in-context ways, and (3) rapid innovation in online product development, the more delivery is core, and the more you should build custom applications (i.e., new information products) on a standardized platform.