Tag Archives: Marketing machine

How To Build a Marketing Machine, Presentation from a Balderton Capital Meetup

I hopped over to London a few weeks back to visit my friends at Balderton Capital (where I’m now working as an EIR) and during the visit we decided to host a meetup for portfolio company founders, CEOs, and CMOs to discuss the question of how to build a marketing machine.

We based the meetup on the presentation I recently delivered at SaaStock EMEA of the same title, but in a pretty compressed twenty-minute format.  This time, we took closer to 40 minutes and had some fun conversation and Q&A thereafter.

This is a hot topic today because in this era of high growth, flush funding, and rapid scaling, just about everyone I know is trying to turn their marketing into a machine so they can push the levers forward and grow, grow, grow.  This presentation talks about how to do that.

The slides from the presentation are embedded below.  You can find a video of a private recording of the presentation on the Balderton website.

Join me at SaaStock EMEA for “How to Make a Marketing Machine”

Please join me on October 13th at SaaStock EMEA, a free European SaaS event, for my presentation entitled “How to Make a Marketing Machine” on October 13th at 9:05 am PT (6:05 pm CET).

While west coasters will have to wake-up early to attend some of this event, the overall agenda looks great with a strong speaker line-up including:

  • Founders of companies including Aircall, Amplifyi, Capchase, Chargebee, Clumio, Gainsight, Pitch, Panintelligence, Personio, Productboard, Profitwell, Slack, and Talkdesk.
  • Executives from companies including Algolia, AWS, Celigo, Contentful, Freshworks, Intercom, Yellowfin, Zephr, and Zoominfo.
  • VCs from partnerships including Accel, Index, Point Nine, Seedcamp, Sequoia, and of course, Balderton.

The event runs for 3 days (Oct 12 – 14), about 4 hours every day starting at 5:30 am PT (2:30 pm CET).  Check out the full schedule here.

With a 20-minute slot, I had one of two angles to take on my topic, How To Build a Marketing Machine.

  • I could emphasize “marketing,” and attempt a warp-speed, how-to session that in reality should take 60-90 minutes at any normal pace.
  • I could emphasize “machine,” and focus on what people mean why they say “marketing machine” and how to build one.  This is the angle I decided to take.

As such, we’ll discuss the following topics in the sure-to-be still, fast-paced session.

  • What is a marketing machine?
  • How do we model it?
  • How do we measure it?
  • What are its key attributes?
  • How should it function?
  • Why it should be built in layers

It should be a fun and informative session.  Look forward to seeing you there!