Marketing
Could your salespeople pass an industry cocktail party test? Could your marketing copy? Inspired by the dogs in Terminator, I built an AI skill to flag writing that sounds like it came from an industry outsider.
AI
Good board minutes document decisions and process. AI notetakers capture deliberations, creating a second record that can undermine candor and increase legal exposure. Why no AI notetaker belongs in the boardroom—not yours, not the company’s, not anyone’s.
AI
Katie Prescott’s biography of Mike Lynch is a compelling read with particular relevance in today’s AI boom. My review explores the danger of sustaining an aura of success, the difference between loyalty and truth, and the questions I wish the book had pressed harder.
AI
More data, more GPUs, more everything: scaling is driving AI progress, but it doesn’t solve for efficiency. Why the brute-force era may evolve into a second phase where cost, architecture, and system design determine who captures the economic value.
AI
There's a question I've been mulling for a while now, and I think it's time to write it down: when is it okay to use generative AI in a given business context, and when does it cross a line? I'll focus on
AI
I'm a big fan of Dave Gerhardt and the Exit Five marketing community he has built. While I have always liked the idea of peer-networking communities, I think they change from vitamin to painkiller in times of rapid change. Why? Because the playbooks haven't been
AI
When the auto industry was being decimated and jobs offshored to Japan, many of us instinctively reached for our college economics textbook and started thinking about fish and coconuts — the example Paul Samuelson used to explain David Ricardo’s theory of comparative advantage in international trade. Well, if Japan is
AI
Today, we continue my annual tradition of making ten predictions for the coming year while reviewing my ten predictions for the prior one. As always, I’ll remind you of some disclaimers: (a) don't view this as investment advice or anything resembling it, (b) while I generally avoid
AI
Below I’m cross-posting an article I wrote for the launch of Topline Media, the media spin-out from Pavilion, a popular community for go-to-market (GTM) leaders. This article was originally published by Topline on 10/9/25. Since this was written for the launch of a
AI
Unlike many marketers, I’m not particularly prone to hyperbole, and thus “crisis” is not a word that I use lightly. But I think saying “pipeline crisis” is warranted today when discussing what’s happening in marketing and is a key underlying cause for the broader malaise in SaaS growth.
AI
Today, I presented at SaaS Metrics Palooza 2025 on the differences between selling work and selling software. I'd like to thank my metrics brother, Ray Rike, for inviting me to speak and I'd like to thank everyone who attended the session. Topic covered include: * Defining outcomes
AI
I first met Ian Howells in London long ago, as fellow footsoldiers in the early relational database wars. While you had to be pretty technical to do product marketing in those days, Ian was technical with a capital T, having just sprung from university with a PhD in distributed databases.